Despite sustained and vigorous attempts by corporates and industry certification schemes like RSPO, MSC and FSC to downplay the impact and effectiveness of consumer boycotts, it turns out that boycotts are impactful and drive social change. They force profit-first and greedy corporations to change their ways and do better. They also create a tangible sense of empowerment and agency for consumer-citizens who want to participate in civil society in a meaningful way in improving the world, both as individuals and in collective groups.