Greenwashing Tactic #2: No Proof

Claiming a brand or commodity is green without any supporting evidence The RSPO promises to deliver this with their certification: 1. Improves the livelihoods of small holder farmers 2. Stops illegal indigenous land-grabbing and human rights abuses 3. Stops deforestation They sell the idea of ‘sustainable’ palm oil to consumers so that they will continueContinue reading “Greenwashing Tactic #2: No Proof”

Greenwashing Tactic #4: Fake Labels

Claiming a brand or commodity is green based on unreliable, ineffective endorsements or eco-labels such as the RSPO, Forest Stewardship Council (FSC) or FairTrade coffee and cocoa. Greenwashing: Fake Labels and fake certifications Ecolabels are designed to reassure consumers that they are purchasing green or sustainable products. In reality the environmental standards are no betterContinue reading “Greenwashing Tactic #4: Fake Labels”

Greenwashing Tactic #6: The Lesser of Two Evils

Claiming that a brand, commodity or industry is greener than others in the same category, in order to excuse ecocide, deforestation, human rights and animal rights abuses. Jump to section Greenwashing: Lesser of Two Evils: Palm Oil Uses Less Land Than Other Crops Greenwashing messaging is pervasive by researchers Greenwashing messaging is pervasive on socialContinue reading “Greenwashing Tactic #6: The Lesser of Two Evils”

Laughs, cries and deception: birds’ emotional lives are just as complicated as ours

Gisela Kaplan, University of New England Birds can certainly get very angry – and the owner of a galah or corella would be well advised not to get near this bird when the head feathers are raised — but birds can be joyful and playful, can get depressed and, as studies have shown, a neglectfulContinue reading “Laughs, cries and deception: birds’ emotional lives are just as complicated as ours”

Zoologist and TV Presenter Dr George McGavin: In His Own Words

Bio: Dr George McGavin Dr George McGavin FLS FRGS Hon. FSB Hon. FRES studied Zoology at Edinburgh University, followed by a PhD in entomology at Imperial College and the Natural History Museum in London. After 25 years as an academic at Oxford University he became an award-winning television presenter. George is an Honorary Research AssociateContinue reading “Zoologist and TV Presenter Dr George McGavin: In His Own Words”

Binturong Arctictis binturong

Binturong Arctictis binturong Bangladesh; Bhutan; Cambodia; China; India; Indonesia (Kalimantan, Jawa, Sumatera); Lao People’s Democratic Republic; Malaysia (Sarawak, Sabah, Peninsular Malaysia); Myanmar; Nepal; Philippines; Thailand; Vietnam Presence Uncertain: Brunei Darussalam Vulnerable Habitat loss has been the predominant driver of decline of the Binturong’s southern (Sundaic) portion of the range, where a significant proportion of lowlandContinue reading “Binturong Arctictis binturong”

What is greenwashing?

Over the course of the 20th century, capitalism preserved its momentum by moulding the ordinary person into a consumer. Using advertising to encourage in people the ravenous hunger for purchasing more stuff and the accompanying feeling of hollowness and a need for more and more. Original Tweet Original Tweet Original Tweet Original Tweet Original TweetContinue reading “What is greenwashing?”

The Orangutan with the golden hair: A short story by Setia Budhi @setiabudhi18

He’s a golden haired orangutan, at least that’s what the villagers called him…. He is a male of the species of Pongo pygmaeus. This orangutan appears all the time on the slopes of the Müller Mountains, located 10,000 meters from the Mantikip Dayak village in the lush green heart of Borneo. News spreads rapidly throughoutContinue reading “The Orangutan with the golden hair: A short story by Setia Budhi @setiabudhi18”

Greenwashing Tactic #9: Partnerships, Sponsorships & Research Funding

Using corporate partnerships, sponsorships and research funding to give a commodity, an industry, certification scheme or supermarket brand a ‘greener’ reputation Jump to section Orangutan Land Trust & FairTrade meet in 2014 to discuss partnerships Orangutan Land Trust accepts a cheque from Kulim Malaysia Berhad Greenwashing Partnership: Chester Zoo, Ferrero, Wilmar Greenwashing Partnership: WWF GreenwashingContinue reading “Greenwashing Tactic #9: Partnerships, Sponsorships & Research Funding”

Greenwashing Tactic #3: Vagueness

Claiming a brand or commodity is ‘green’ or ‘sustainable’ based on broad generalisations, unclear language or vague statements Jump to section Greenwashing: Vagueness in Language Greenwashing: Vagueness in certification standards Reality: Auditing of RSPO a failure Quote: EIA: Who Watches the Watchmen 2 (2019) Quote: Greenpeace: Destruction Certified (2021) Quote: EIA: Burning Questions the CredibilityContinue reading “Greenwashing Tactic #3: Vagueness”

Greenwashing Tactic #7: Lying

Telling outright lies over and over again to consumers until they are believed as truth Jump to section Greenwashing: Endangered species Reality: Endangered species Greenwashing: Human rights, land-grabbing and livelihoods for workers Reality: Human rights, land-grabbing and livelihoods for workers An open letter from Friends of the Earth and 100 Human Rights NGOs Greenwashing: DeforestationContinue reading “Greenwashing Tactic #7: Lying”

Santa Marta White-fronted Capuchin Cebus malitiosus

Santa Marta White-fronted Capuchin Cebus malitiosus Endangered Colombia The Santa Marta white-fronted capuchin is threatened in Colombia by habitat loss and fragmentation due to cattle ranching and oil palm agro-industries. Pet trade may also pose imminent threats to wild populations of the Santa Marta white-fronted capuchin, especially in areas where tourism is widespread. IUCN redContinue reading “Santa Marta White-fronted Capuchin Cebus malitiosus”

Sulawesi Hornbill Rhabdotorrhinus exarhatus

Sulawesi Hornbill Rhabdotorrhinus exarhatus Indonesia Vulnerable The Sulawesi Hornbill is threatened with habitat destruction, with forest on Sulawesi being lost at a rate of 16.9% per ten years during 1985-1997; and 36.1% per ten years during 1997-2001 (based on D. A. Holmes in litt. 1999 and Kinnaird and O’Brien 2007). The species’s specialised breeding requirementsContinue reading “Sulawesi Hornbill Rhabdotorrhinus exarhatus”

For primates, having a mother helps them learn social skills

Carla Litchfield, University of South Australia Wild bonobos, like all Great Apes, spend long childhoods with their mothers, learning the skills they need to function as socially and emotionally stable members of their community. But orphaned bonobos at sanctuaries don’t have that kind of upbringing. Can they still learn the skills they need to getContinue reading “For primates, having a mother helps them learn social skills”

Pygmy Marmoset Cebuella niveiventris and Cebuella pygmaea

Pygmy Marmoset Cebuella niveiventris and Cebuella pygmaea Vulnerable Western pygmy marmoset Cebuella pygmaea Brazil; Colombia; Ecuador; Peru Eastern pygmy marmoset Cebuella niveiventris Brazil Pygmy Marmosets have undergone a population reduction suspected to be >30% over a three-generation period (18 years) due to a continuing decline in area, extent and quality of habitat from deforestation, mining,Continue reading “Pygmy Marmoset Cebuella niveiventris and Cebuella pygmaea”

Giant Anteater Myrmecophaga tridactyla

Giant Anteater Myrmecophaga tridactyla Extant (resident): Argentina; Bolivia; Brazil; Colombia; Costa Rica; Ecuador; French Guiana; Guyana; Honduras; Nicaragua; Panama; Paraguay; Peru; Suriname; Venezuela Possibly Extinct: Argentina; Belize; El Salvador; Guatemala; Uruguay Vulnerable The Giant Anteater is at risk from habitat loss in parts of their range, and this is a significant threat to Central AmericanContinue reading “Giant Anteater Myrmecophaga tridactyla”

Palm Oil Free Sunscreens & Insect Repellent

Stay safe in the summer heat and be reassured that the sunscreen on your skin is not destroying rainforests for palm oil. Here’s a selection of palm oil free sunscreens and insect repellents. Palm oil is NOT vegan Did you know that palm oil is one of the world’s most destructive crops, as it canContinue reading “Palm Oil Free Sunscreens & Insect Repellent”

Research about boycotts: do they work and why participate in them?

Corporates, certification lobbyists and all individuals with a financial stake in the profitability of corporate entities will naturally decry that boycotts are a waste of time and ineffective. However, is this true? Here is some research Do boycotts work? Answer: Yes…they do indeed! The #Boycott4Wildlife’s 9,000+ people who are passionate animal lovers and defenders ofContinue reading “Research about boycotts: do they work and why participate in them?”

Greenwashing Tactic #8: Design & Words

Using design principles and greenwashing language in order to trigger emotional and unconscious responses in consumers Jump to section Greenwashing: Design Principles Greenwashing Design Example: Palm Done Right Greenwashing Design Example: WWF Palm Oil Scorecard 2021 Greenwashing with Words: Vegan Versus Plant-Based Greenwashing with Words: Destructive Global Brands Claiming to be Vegan What is Veganism?Continue reading “Greenwashing Tactic #8: Design & Words”

African Forest Elephant Loxodonta cyclotis

African Forest Elephant Loxodonta cyclotis Critically Endangered Extant (resident): Angola; Benin; Burkina Faso; Cameroon; Central African Republic; Congo; Congo, Côte d’Ivoire; Equatorial Guinea; Gabon; Ghana; Guinea; Guinea-Bissau; Liberia; Niger; Nigeria; Senegal; Sierra Leone; South Sudan; Togo Extinct: Gambia Rapid land use change, including palm oil plantations across their range is driving the direct loss andContinue reading “African Forest Elephant Loxodonta cyclotis”