In late 2023, Kelloggs became Kellanova for their US arm. Savvy consumers have been pressuring Kelloggs for decades to cease using deforestation palm oil. Yet they actually haven’t stopped this. From their website:
‘All of the palm oil that is used in our products is sourced from a combination of the Roundtable of Sustainable Palm Oil (RSPO) Certified Segregated supply chain, RSPO Mass Balance mixed-source supply and the purchase of Green Palm certificates.’
Read more: Kelloggs website
This phrasing above means absolutely nothing. In reality, Kelloggs’ supply chain continues to slash and burn thousands of hectares of forests and release mega-tonnes of carbon into the atmosphere. Kellogg’s is therefore involved in the killing thousands of endangered species. Once these animals are gone – they are gone for good. See research on Kelloggs’s palm oil sources including a PDF of their palm oil mills.
View Kelloggs/Kellanova’s recent palm oil deforestation
Data courtesy of Palm Watch, a multidisciplinary research initiative by the University of Chicago.
#Palmoil used by @KelloggCompany brands is certified “sustainable by @RSPOtweets yet it still causes #deforestation #ecocide #extinction #illegal #landgrabbing. Join the #Boycott4Wildlife and protest with your wallet!
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@KelloggCompany uses @RSPOtweets “sustainable” #palmoil yet still cause cause #deforestation and the death of children for the #palmoil in their child-friendly cereals! @global_witness #Fightgreenwashing #Boycottpalmoil with your wallet
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Global Witness October 2021 Report: Violence and death for palm oil connected to household supermarket brands (RSPO members)
“One palm oil firm, Rimbunan Hijau, [Papua New Guinea] negligently ignored repeated and avoidable worker deaths and injuries on palm oil plantations, with at least 11 workers and the child of one worker losing their lives over an eight-year period.
“Tainted palm oil from Papua New Guinea plantations was sold to household name brands, all of them RSPO members including Kellogg’s, Nestlé, Colgate, Danone, Hershey’s and PZ Cussons and Reckitt Benckiser”
Kelloggs makes claims of sustainability for palm oil on their website. However these claims do not match what is happening on the ground. This is pure greenwashing.
Source: chain reaction research
The brand has a high ranking on the WWF Scorecard and has an RSPO certification. However this high ranking is greenwashing and this mega-brand is purchasing huge amounts of palm oil from four mills that are responsible for 44% of all deforestation: Jhonlin, Mulia Sawit, Tunas Baru Lampung and Peputra Group
Palm Oil Detectives thinks it is wise to boycott all Kelloggs sub-brands until it has been independently verified that they have stopped 100% of their deforestation activities throughout the world.
Sign a petition telling Kelloggs to stop deforestation!
Kelloggs own a vast global empire of cereal and food brands…
The most updated list of their stable of brands from their website includes:
All-Bran®
Apple Jacks®
Austin®
Bear Naked®
Carr’s®
Cheez-It®
Club®
Corn Pops®
Cracklin’ Oat Bran®
Crispix®
Eggo®
Froot Loops®
Frosted Mini-Wheats®
Gardenburger®
Honey Smacks®
Incogmeato™
Joybol
Jumbo Snax
Kashi®
Kellogg’s Frosted Flakes®
Kellogg’s Limited Edition
Kellogg’s Corn Flakes®
Kellogg’s Raisin Bran®
Krave®
MorningStar Farms®
Mueslix®
Nutri-Grain®
Pop-Tarts®
Pringles®
Pure Organic
Rice Krispies®
Smart Start®
Special K®
Toasteds®
Town House®
Zesta®
More Information
The Chain: Repeat Offenders Continue to Clear Forests for Oil Palm in Southeast Asia
Research: Palm Oil deforestation and its connection to retail brands
Palm Oil Detectives 
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