Loreal logo

Cosmetic and skincare giant L’Oreal’s website statement on palm oil says that ‘Our goal is by 2020 to have none of our products linked to deforestation.’

It is great to have promises, but only when they are backed up with real actions. Otherwise promises are completely meaningless. A 2020 report from Chain Research Research has clearly linked L’Oreal to three palm oil mills that have chopped down millions of hectares of rainforest.

L’Oreal and its supply chain are destroying rainforests, releasing mega-tonnes of carbon into the atmosphere, and killing hundreds of endangered species. Once these animals are gone – they are gone for good.

L'Oreal Brands Owned 2021

L’Oreal makes claims of sustainability including a ‘promise’ to stop deforestation. Promises mean nothing – action is what matters.

L’Oreal has a high ranking on the WWF Scorecard and an RSPO certification. However this high ranking is greenwashing and this mega-brand is purchasing huge amounts of palm oil from three mills that are responsible for deforestation: Jhonlin, Indonusa, and Peputra Group

Source: chain reaction research

Palm Oil Detectives thinks it is wise to boycott all L’Oreal-owned brands until it is proven that they have ceased 100% of their deforestation activities throughout the world.

L’Oreal @loreal use #palmoil that’s certified @RSPOtweets “sustainable” yet they cause #deforestation #extinction #ecocide #illegal #landgrabbing. Join the #Boycott4Wildlife to protest with your wallet!

L’Oreal own a vast global stable of perfume, beauty, haircare and cosmetics brands…

L’Oreal Brands Owned 2021

Atelier Cologne





Dark & Lovely



Drakkar Noir



Giorgio Armani Beauty

IT Cosmetics



Kim Chi Chic Beauty


La Roche Posay

L’Oreal Paris

L’Oréal Professionnel

Magic Shave




NYX Professional Makeup


Ralph Lauren


Shu Uemura


Urban Decay (cosmetics)


Vichy Laboratories

Victor & Rolf



Get brand changes in your inbox

Published by Palm Oil Detectives

Hi, I’m Palm Oil Detective’s Editor in Chief. Palm Oil Detectives is partly a consumer website about palm oil in products and partly an online community for writers, artists and musicians to showcase their work and express their love for endangered species. I have a strong voice for creatures great and small threatened by deforestation. With our collective power we can shift the greed of the retail industry and influence big palm oil to stop cutting down forests. Be bold! Be courageous! Join me and stand up for the animals with your art and your supermarket choices

One thought on “L’Oreal

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: