Greenwashing Tactic #5: Irrelevance and Deflection

10 Tactics of Sustainable Palm Oil Greenwashing - Tactic 5 Irrelevance deflecti on

Claiming a brand, commodity or industry is green based on irrelevant information. A common greenwashing tactic is to shift the conversation towards an irrelevant issue that deflects from the environmental issue at hand.

Jump to section


Greenwashing: Irrelevant Topics


Greenwashing: Colonial Racism


Reality: RSPO Certification Doesn’t Stop Deforestation, Human Rights Abuses etc.

RSPO 14 Years of Failure to Eliminate Violence and Destruction from the Industrial Palm Oil Sector

Quote: Greenpeace: Destruction Certified (2021)

Research: Certification is a weak tool for sustainability


Explore the Series


Join the #Boycott4Wildlife


Further Reading: Palm Oil, Greenwashing and Deceptive Marketing


Say thanks for this guide by donating to my Ko-Fi

Greenwashing: Irrelevant Topics

Palm oil lobbyists steer people’s online conversations away from criticising sustainable palm oil or calling for a boycott of palm oil, towards other topics that are irrelevant

RSPO Lobbyists such as Bart Van Assen, Michelle Desilets and Jane Griffiths of Orangutan Land Trust often combine this tactic with abuse and harassment. This is done to intimidate individuals and stop them spreading awareness about the corruption of so-called ‘sustainable’ palm oil.

Greenwashing: Colonial Racism

Palm oil lobbyists divert consumers’ attention away from exposing the corruption of ‘sustainable’ palm oil.

They do this by claiming that people from wealthy nations want to halt the growth of palm oil in developing nations and that this is unfair and a form of ‘colonial racism’

The gist of this argument is:

‘Europeans have destroyed their forests for agriculture, so why can’t we do the same in the tropics? Stopping our economic development is hypocrisy and colonialism’

Research analysing media and social media messages around palm oil in Malaysia and Indonesia finds that palm oil lobbyists use an ‘Us’ Versus ‘Them’ narrative, in other words, they invoke colonial racism.

Four mutually complementary narratives were used by Indonesian and Malaysian media to construe denialism, which closely resemble the four climate denialist narratives identified by Elsasser and Dunlap (2013). These denialist narratives draw heavily upon information advocated by divergent knowledge communities (Goldstein 2016) and appeal to a nationalist sentiment of ‘us’ – palm oil-producing developing countries – and ‘them’ – western developed countries producing research critical of the industry.

Liu, Felicia & Ganesan, Vignaa & Smith, Thomas. (2020). Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia and Singapore. Environmental Science & Policy. 114. 162-169. 10.1016/j.envsci.2020.07.004.

We had the luck to be born into a developed country, I believe we need to acknowledge the right of lesser-developed countries to develop. We simply have no right to tell a country like Indonesia to forgo economic development, but we can help to steer that development in a sustainable direction.

Michelle Desilets, Director, Orangutan Land Trust. The Switch Report, 2014
A Dayak woman weaves pandan in a traditional longhouse

Reality

RSPO palm oil certification has not improved worker’s incomes and has not stopped human rights abuses, violence, slavery or illegal indigenous land-grabbing, since the RSPO’s inception 17 years ago

Global Witness October 2021 Report: Violence and death for palm oil connected to household supermarket brands (RSPO members)

“One palm oil firm, Rimbunan Hijau, [Papua New Guinea] negligently ignored repeated and avoidable worker deaths and injuries on palm oil plantations, with at least 11 workers and the child of one worker losing their lives over an eight-year period.

Papua New Guinea -landgrabbing for palm oil

“Tainted palm oil from Papua New Guinea plantations was sold to household name brands, all of them RSPO members including Kellogg’s, Nestlé, Colgate, Danone, Hershey’s and PZ Cussons and Reckitt Benckiser”

The true price of palm oil: How global finance funds deforestation, violence and human rights abuses in Papua New Guinea – Global Witness, 2021

Deforestation in West Papua

RSPO: 14 years of failure to eliminate violence and destruction from the industrial palm oil sector

Friends of the Earth and 100 other human rights and environmental NGOS co-signed this letter in 2018

Letter

During its 14 years of existence, RSPO – the Roundtable on Sustainable Palm Oil – has failed to live up to its claim of “transforming” the industrial palm oil production sector into a so-called “sustainable” one. In reality, the RSPO has been used by the palm oil industry to greenwash corporate destruction and human rights abuses, while it continues to expand business, forest destruction and profits.

RSPO presents itself to the public with the slogan “transforming the markets to make sustainable palm oil the norm”. Palm oil has become the cheapest vegetable oil available on the global market, making it a popular choice among the group that dominates RSPO membership, big palm oil buyers.

They will do everything to secure a steady flow of cheap palm oil. They also know that the key to the corporate success story of producing “cheap” palm oil is a particular model of industrial production, with ever-increasing efficiency and productivity which in turn is achieved by:

  1. Planting on a large-scale and in monoculture, frequently through conversion of tropical biodiverse forests
  2. Using “high yielding” seedlings that demand large amounts of agrotoxics and abundant water.
  3. Squeezing cheap labour out of the smallest possible work force, employed in precarious conditions so that company costs are cut to a minimum
  4. Making significant up-front money from the tropical timber extracted from concessions, which is then used to finance plantation development or increase corporate profits.
  5. Grabbing land violently from local communities or by means of other arrangements with governments (including favourable tax regimes) to access land at the lowest possible cost.

Those living on the fertile land that the corporations choose to apply their industrial palm oil production model, pay a very high price.

Violence is intrinsic to this model:

  • violence and repression when communities resist the corporate take over of their land because they know that once their land is turned into monoculture oil palm plantations, their livelihoods will be destroyed, their land and forests invaded. In countless cases, deforestation caused by the expansion of this industry, has displaced communities or destroyed community livelihoods where
  • companies violate customary rights and take control of community land;
  • sexual violence and harassment against women in and around the plantations which often stays invisible because women find themselves without possibilities to demand that the perpetrators be prosecuted;
  • Child labour and precarious working conditions that go hand-in-hand with violation of workers’ rights;
  • working conditions can even be so bad as to amount to contemporary forms of slavery. This exploitative model of work grants companies more economic profits while allowing palm oil to remain a cheap product. That is why, neither them or their shareholders do anything to stop it.
  • exposure of workers, entire communities and forests, rivers, water springs, agricultural land and soils to the excessive application of agrotoxics;
  • depriving communities surrounded by industrial oil palm plantations of their food sovereignty when industrial oil palm plantations occupy land that communities need to grow food crops.

RSPO’s proclaimed vision of transforming the industrial oil palm sector is doomed to fail because the Roundtable’s certification principles promote this structural violent and destructive model.

The RSPO also fails to address the industry’s reliance on exclusive control of large and contingent areas of fertile land, as well as the industry’s growth paradigm which demands a continued expansion of corporate control over community land and violent land grabs.

None of RPSO’s eight certification principles suggests transforming this industry reliance on exclusive control over vast areas of land or the growth paradigm inherent to the model.


Industrial use of vegetable oils has doubled in the past 15 years, with palm oil being the cheapest. This massive increase of palm oil use in part explains the current expansion of industrial oil palm plantations, especially in Africa and Latin America, from the year 2000 onward, in addition to the existing vast plantations areas in Malaysia and Indonesia that also continue expanding.


On the ground, countless examples show that industrial oil palm plantations continue to be synonymous to violence and destruction for communities and forests. Communities’ experiences in the new industrial oil palm plantation frontiers, such as Gabon, Nigeria, Cameroon, Liberia, Sierra Leone, Peru, Honduras, Brazil, Colombia, Ecuador, are similar to past and ongoing community experiences in Indonesia and Malaysia.

RSPO creates a smokescreen that makes this violence invisible for consumers and financiers. Governments often fail to take regulatory action to stop the expansion of plantations and increasing demand of palm oil; they rely on RSPO to deliver an apparently sustainable flow of palm oil.

For example, in its public propaganda, RSPO claims it supports more than 100,000 small holders. But the profit from palm oil production is still disproportionally appropriated by the oil palm companies: in 2016, 88% of all certified palm oil came from corporate plantations and 99,6% of the production is corporate-controlled.


RSPO also claims that the principle of Free, Prior and Informed Consent (FPIC) is key among its own Principles and Criteria. The right to FPIC implies, among others, that if a community denies the establishment of this monoculture in its territory, operations cannot be carried out. Reality shows us, however, that despite this, many projects go ahead.

Concessions are often guaranteed long before the company reaches out to the affected communities. Under these circumstances, to say that FPIC is central to RSPO is bluntly false and disrespectful.

RSPO also argues that where conflicts with the plantation companies arise, communities can always use its complaint mechanism. However, the mechanism is complex and it rarely solves the problems that communities face and want to resolve.

This becomes particularly apparent in relation to land legacy conflicts where the mechanism is biased against communities. It allows companies to continue exploiting community land until courts have come to a decision. This approach encourages companies to sit out such conflicts and count on court proceedings dragging on, often over decades.


Another argument used by RSPO is that industrial oil palm plantations have lifted millions of people out of poverty. That claim is certainly questionable, even more so considering that there is also an important number of people who have been displaced over the past decades to make space for plantations.

Indigenous communities have in fact lost their fertile land, forests and rivers to oil palm plantations, adversely affecting their food, culture and local economies.


The RSPO promise of “transformation” has turned into a powerful greenwashing tool for corporations in the palm oil industry. RSPO grants this industry, which remains responsible for violent land grabbing, environmental destruction, pollution through excessive use of agrotoxics and destruction of peasant and indigenous livelihoods, a “sustainable” image.

What’s more, RSPO membership seems to suffice for investors and companies to be able to claim that they are “responsible” actors. This greenwash is particularly stunning, since being a member does not guarantee much change on the ground. Only recently, a company became RSPO member after it was found to deforest over 27.000 hectares of rainforest in Papua, Indonesia.


Certification is structurally dependent on the very same policies and regulation that have given rise to the host of environmental devastation and community land rights violations associated with oil palm plantations. These systemic governance issues are part of the destructive economic model, and embedded in state power.

For this reason, voluntary certification schemes cannot provide adequate protection for forests, community rights, food sovereignty and guarantee sustainability. Governments and financiers need to take responsibility to stop the destructive palm oil expansion that violates the rights of local communities and Indigenous Peoples.

As immediate steps, governments need to:

  • Put in place a moratorium on palm oil plantations expansion and use that as a breathing space to fix the policy frameworks;
  • Drastically reduce demand for palm oil: stop using food for fuel;
  • Strengthen and respect the rights of local communities and Indigenous Peoples to amongst others, self-determination and territorial control.
  • Promote agro-ecology and community control of their forests, which strengthens local incomes, livelihoods and food sovereignty, instead of advancing industrial agro-businesses.

Signatures

  • Aalamaram-NGOAcción Ecológica, Ecuador
  • ActionAid, France
  • AGAPAN
    Amics arbres
  • Arbres amics
  • Amis de la Terre France
  • ARAARBA (Asociación para la Recuperación del Bosque Autóctono)
  • Asociación Conservacionista YISKI, Costa Rica
    Asociación Gaia El Salvador
  • Association Congo Actif, Paris
  • Association Les Gens du Partage, Carrières-sous-Poissy
  • Association pour le développement des aires protégées, Swizterland
  • BASE IS
  • Bézu St Eloi
  • Boxberg OT Uhyst
  • Bread for all
  • Bruno Manser Fund
  • CADDECAE, Ecuador
  • Campaign to STOP GE Trees
  • CAP, Center for Advocacy Practices
  • Centar za životnu sredinu/ Friends of the Earth Bosnia and Herzegovina
  • CESTA – FOE El Salvador
  • CETRI – Centre tricontinental
  • Climate Change Kenya
  • Coalición de Tendencia Clasista. (CTC-VZLA)
  • Colectivo de Investigación y Acompañmiento Comunitario
  • Collectif pour la défense des terres malgaches – TANY, Madagascar
  • Community Forest Watch, Nigeria
  • Consumers Association of Penang
  • Corporate Europe Observatory
  • Cuttington University
  • Down to Earth Consult
  • El Campello
  • Environmental Resources Management and Social Issue Centre (ERMSIC) Cameroon
  • Environmental Rights Action/Friends of the Earth Nigeria
  • FASE ES , Brazil
  • Fédération romande des consommateurs
  • FENEV, (Femmes Environnement nature Entrepreneuriat Vert).
  • Focus on the Global South
  • Forum Ökologie & Papier, Germany
  • Friends of the Earth Ghana
  • Friends of the Earth International
  • GE Free NZ, New Zealand
  • Global Alliance against REDD
  • Global Justice Ecology Project
  • Global Info
  • Gobierno Territorial Autónomo de la Nación Wampís , Peru
  • GRAIN
  • Green Development Advocates (GDA)
  • CameroonGreystones, Ireland
  • Groupe International de Travail pour les Peuples Autochtones
    Grupo ETC
  • Grupo Guayubira, Uruguay
  • Instituto Mexicano de Gobernanza Medioambiental AC Instituto Mexicano de Gobernanza Medioambiental AC
  • Integrated Program for the Development of the Pygmy People (PIDP), DRC
  • Justica Ambiental
  • Justicia Paz e Integridad de la Creacion. Costa Rica
  • Kempityari
  • Latin Ambiente, http://www.latinambiente.org
  • Les gens du partage
  • LOYOLA SCHOOL OF THEOLOGY, MANILA
  • Maderas del Pueblo del Sureste, AC
  • Maiouri nature, Guyane
  • Mangrove Action Project
  • Milieudefensie – Friends of the Earth Netherlands
  • Movimento Amigos da Rua Gonçalo de Carvalho
  • Muyissi Environnement, Gabon
  • Nature-d-congo de la République du Congo
  • New Wind Association from Finland
  • NOAH-Friends of the Earth Denmark
  • Oakland Institute
  • OFRANEH, Honduras
  • Ole Siosiomaga Society Incorporated (OLSSI)
  • ONG OCEAN : Organisation Congolaise des Ecologistes et Amis de la Nature et sommes basés en RD Congo.
  • OPIROMA, Brazil
  • Otros Mundos A.C./Amigos de la Tierra México
  • Paramo Guerrrero Zipaquira
  • PROYECTO GRAN SIMIO (GAP/PGS-España)
  • Quercus – ANCN, Portugal
  • Radd (Reseau des Acteurs du Développement Durable) , Cameroon
  • Rainforest Foundation UK
  • Rainforest Relief
  • ReAct – Alliances Transnationales
  • RECOMA – Red latinoamericana contra los monocultivos de árboles
  • Red de Coordinacion en Biodiversidad , Çosta Rica
  • REFEB-Cote d’Ivoire
  • Rettet den Regenwald, Germany
  • ROBIN WOOD
  • Sahabat Alam Malaysia (Friends of the Earth Malaysia)
  • Salva la Selva
  • School of Democratic Economics, Indonesia
  • Serendipalm Company Limited
  • Sherpa , The Netherlands
  • SYNAPARCAM, Cameroon
  • The Corner House, UK
    Towards Equitable Sustainable Holistic Development
  • TRAFFED KIVU ,RD. CONGOUNIÓN UNIVERSAL DESARROLLO SOLIDARIO
    University of Sussex, UK
  • UTB ColombiaWatch Indonesia!
  • WESSA
    World Rainforest Movement
  • Youth Volunteers for the Environment Ghana

Certification is a weak tool to address global forest and ecosystem destruction.
By improving the image of forest and ecosystem risk commodities and so stimulating demand, certification risks actually increasing the harm caused by the expansion of commodity production.
Certification schemes end up greenwashing products linked to deforestation, ecosystem destruction and rights abuses.

Greenpeace: destruction certified
Destruction Certified by Greenpeace 2021
Destruction Certified by Greenpeace 2021

We find positive effects on prices and income from sale of certified products. However, we find no change in overall household income and assets for workers. The wages for workers are not higher in certified production.

Oya, C., Schaefer, F. & Skalidou, D. The effectiveness of agricultural certification in developing countries: a systematic review. World Dev. 112, 282–312 (2018).

We find that, while sustainability standards can help improve the sustainability of production processes in certain situations, they are insufficient to ensure food system sustainability at scale, nor do they advance equity objectives in agrifood supply chains.

Meemken, EM., Barrett, C.B., Michelson, H.C. et al. Sustainability standards in global agrifood supply chains. Nat Food (2021). https://doi.org/10.1038/s43016-021-00360-3

Join the and fight deforestation and greenwashing by using your wallet as a weapon!

Further reading on palm oil ecocide, greenwashing and deceptive marketing

  1. A Brief History of Consumer Culture, Dr. Kerryn Higgs, The MIT Press Reader. https://thereader.mitpress.mit.edu/a-brief-history-of-consumer-culture/
  2. A Deluge of Double-Speak (2017), Jason Bagley. Truth in Advertising. https://truthinadvertising.org/blog/a-deluge-of-doublespeak/
  3. Aggarwal, P. (2011). Greenwashing: The darker side of CSR. Indian Journal of Applied Research, 4(3), 61-66. https://www.worldwidejournals.com/indian-journal-of-applied-research-(IJAR)/article/greenwashing-the-darker-side-of-csr/MzMxMQ==/?is=1
  4. Anti-Corporate Activism and Collusion: The Contentious Politics of Palm Oil Expansion in Indonesia, (2022). Ward Berenschot, et. al., Geoforum, Volume 131, 2022, https://doi.org/10.1016/j.geoforum.2022.03.002
  5. Armour, C. (2021). Green Clean. Company Director Magazine. https://www.aicd.com.au/regulatory-compliance/regulations/investigation/green-clean.html
  6. Balanced Growth (2020), In: Leal Filho W., Azul A.M., Brandli L., özuyar P.G., Wall T. (eds) Responsible Consumption and Production. Encyclopedia of the UN Sustainable Development Goals. Springer, Cham
  7. Berenschot, W., Hospes, O., & Afrizal, A. (2023). Unequal access to justice: An evaluation of RSPO’s capacity to resolve palm oil conflicts in Indonesia. Agriculture and Human Values, 40, 291-304. https://doi.org/10.1007/s10460-022-10360-z
  8. Carlson, K. M., Heilmayr, R., Gibbs, H. K., Noojipady, P., et al. (2018). Effect of oil palm sustainability certification on deforestation and fire in Indonesia. PNAS, 115(1), 121-126. https://doi.org/10.1073/pnas.1704728114
  9. Cazzolla Gatti, R., Liang, J., Velichevskaya, A., & Zhou, M. (2018). Sustainable palm oil may not be so sustainable. Science of The Total Environment, 652, 48-51. https://pubmed.ncbi.nlm.nih.gov/30359800/
  10. Changing Times Media. (2019). Roundtable on Sustainable Palm Oil is ‘greenwashing’ labelled products, environmental investigation agency says. Changing Times Media. https://changingtimes.media/2019/11/03/roundtable-on-sustainable-palm-oil-is-greenwashing-labelled-products-environmental-protection-agency-says/
  11. Client Earth: The Greenwashing Files. https://www.clientearth.org/projects/the-greenwashing-files/
  12. Commodifying sustainability: Development, nature and politics in the palm oil industry (2019). World Development, Volume 121, September 2019, Pages 218-228. https://ideas.repec.org/a/eee/wdevel/v121y2019icp218-228.html
  13. Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia and Singapore (2020). Liu, F. H. M., Ganesan, V., Smith, T. E. L. Environmental Science & Policy, 114. https://www.researchgate.net/publication/343772443_Contrasting_communications_of_sustainability_science_in_the_media_coverage_of_palm_oil_agriculture_on_tropical_peatlands_in_Indonesia_Malaysia_and_Singapore
  14. Cosimo, L. H. E., Masiero, M., Mammadova, A., & Pettenella, D. (2024). Voluntary sustainability standards to cope with the new European Union regulation on deforestation-free products: A gap analysis. Forest Policy and Economics, 164, 103235. https://doi.org/10.1016/j.forpol.2024.103235
  15. Dalton, J. (2018). No such thing as sustainable palm oil – ‘certified’ can destroy even more wildlife, say scientists. The Independent. https://www.independent.co.uk/climate-change/news/palm-oil-sustainable-certified-plantations-orangutans-indonesia-southeast-asia-greenwashing-purdue-a8674681.html
  16. Davis, S. J., Alexander, K., Moreno-Cruz, J., et al. (2023). Food without agriculture. Nature Sustainability. https://www.nature.com/articles/s41893-023-01241-2
  17. EIA International. (2022). Will palm oil watchdog rid itself of deforestation or continue to pretend its products are sustainable? EIA International. https://eia-international.org/news/will-palm-oil-watchdog-rid-itself-of-deforestation-or-continue-to-pretend-its-products-are-sustainable/
  18. Environmental Investigation Agency. (2019). Palm oil watchdog’s sustainability guarantee is still a destructive con. EIA International. https://eia-international.org/news/palm-oil-watchdogs-sustainability-guarantee-is-still-a-destructive-con/
  19. Federal Trade Commission. (n.d.). Green Guides. https://www.ftc.gov/news-events/topics/truth-advertising/green-guides
  20. Fifteen environmental NGOs demand that sustainable palm oil watchdog does its job (2019). Rainforest Action Network. https://www.ran.org/press-releases/fifteen-environmental-ngos-demand-that-sustainable-palm-oil-watchdog-does-its-job/
  1. Friends of the Earth International. (2018). RSPO: 14 years of failure to eliminate violence and destruction from the industrial palm oil sector. Friends of the Earth International. https://www.foei.org/rspo-14-years-of-failure-to-eliminate-violence-and-destruction-from-the-industrial-palm-oil-sector/
  2. Lang, Chris and REDD Monitor. Sustainable palm oil? RSPO’s greenwashing and fraudulent audits exposed. The Ecologist. https://theecologist.org/2015/nov/19/sustainable-palm-oil-rspos-greenwashing-and-fraudulent-audits-exposed
  3. Gatti, L., Pizzetti, M., & Seele, P. (2021). Green lies and their effect on intention to invest. Journal of Business Research, 127, 376-387. https://doi.org/10.1016/j.jbusres.2021.01.028
  4. Global Witness. (2023). Amazon palm: Ecocide and human rights abuses. Global Witness. https://www.globalwitness.org/en/campaigns/environmental-activists/amazon-palm/
  5. Global Witness. (2021). The True Price of Palm Oil. Global Witness. https://www.globalwitness.org/en/campaigns/forests/true-price-palm-oil/
  6. Grain. (2021). Ten reasons why certification should not be promoted in the EU anti-deforestation regulation. Grain. https://grain.org/en/article/6856-ten-reasons-why-certification-should-not-be-promoted-in-the-eu-anti-deforestation-regulation
  7. Green Clean (2021). Armour, C. Company Director Magazine.
  8. Green marketing and the Australian Consumer Law (2011). Australian Competition and Consumer Commission. https://www.accc.gov.au/system/files/Green%20marketing%20and%20the%20ACL.pdf
  9. Greenwash and spin: palm oil lobby targets its critics (2011). Helan, A. Ecologist: Informed by Nature. https://theecologist.org/2011/jul/08/greenwash-and-spin-palm-oil-lobby-targets-its-critics
  10. Greenwashing: definition and examples. Selectra https://climate.selectra.com/en/environment/greenwashing#:~:text=Greenwashing%20is%20the%20practice%20of,its%20activities%20pollute%20the%20environment.
  11. Greenwashing of the Palm Oil Industry (2007). Mongabay. https://news.mongabay.com/2007/11/greenwashing-the-palm-oil-industry/
  12. Group Challenges Rainforest Alliance Earth-Friendly Seal of Approval (2015). Truth in Advertising. https://www.truthinadvertising.org/group-challenges-rainforest-alliance-earth-friendly-seal-of-approval
  13. Helan, A. (2011). Greenwash and spin: palm oil lobby targets its critics. Ecologist: Informed by Nature. https://theecologist.org/2011/feb/15/greenwash-and-spin-palm-oil-lobby-targets-its-critics
  14. Hewlett Packard. (2021). What is Greenwashing and How to Tell Which Companies are Truly Environmentally Responsible. Hewlett Packard. https://www.hp.com/us-en/shop/tech-takes/what-is-greenwashing-environmentally-responsible-companies
  15. Holzner, A., Rameli, N. I. A. M., Ruppert, N., & Widdig, A. (2024). Agricultural habitat use affects infant survivorship in an endangered macaque species. Current Biology. https://pubmed.ncbi.nlm.nih.gov/38194972/
  16. How Cause-washing Deceives Consumers (2021). Truth in Advertising. https://truthinadvertising.org/resource/how-causewashing-deceives-consumers/
  17. International Labour Organization. (2020). Forced labor in the palm oil industry. ILO. https://www.ilo.org/topics/forced-labour-modern-slavery-and-human-trafficking
  18. Jauernig, J., Uhl, M., & Valentinov, V. (2021). The ethics of corporate hypocrisy: An experimental approach. Futures, 129, 102757. https://doi.org/10.1016/j.futures.2021.102757
  19. Kirby, D. (2015). Sustainable Palm Oil? Who Knows, Thanks to Derelict Auditors. Take Part. https://www.yahoo.com/news/sustainable-palm-oil-knows-thanks-derelict-auditors-200643980.html
  20. Li, T. M., & Semedi, P. (2021). Plantation life: Corporate occupation in Indonesia’s oil palm zone. Duke University Press. https://www.dukeupress.edu/plantation-life
  21. Liu, F. H. M., Ganesan, V., & Smith, T. E. L. (2020). Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia, and Singapore. Environmental Science & Policy, 114. https://www.researchgate.net/publication/343772443_Contrasting_communications_of_sustainability_science_in_the_media_coverage_of_palm_oil_agriculture_on_tropical_peatlands_in_Indonesia_Malaysia_and_Singapore
  1. Meemken, E. M., Barrett, C. B., Michelson, H. C., et al. (2021). Sustainability standards in global agrifood supply chains. Nature Food. https://doi.org/10.1038/s43016-021-00299-2
  2. Miles, T. (2019). Study in WHO journal likens palm oil lobbying to tobacco and alcohol industries. Reuters. https://www.reuters.com/article/idUSKCN1P21ZR/
  3. Nygaard, A. (2023). Is sustainable certification’s ability to combat greenwashing trustworthy? Frontiers in Sustainability, 4, Article 1188069. https://doi.org/10.3389/frsus.2023.1188069
  4. Oppong-Tawiah D, Webster J. Corporate Sustainability Communication as ‘Fake News’: Firms’ Greenwashing on Twitter. Sustainability. 2023; 15(8):6683. https://www.mdpi.com/2071-1050/15/8/6683
  5. Pabon, J. (2024). The great greenwashing: How brands, governments, and influencers are lying to you. Anansi International. https://www.vitalsource.com/products/the-great-greenwashing-john-pabon-v9781487012878
  6. Podnar, K., & Golob, U. (2024). Brands and activism: Ecosystem and paradoxes. Journal of Brand Management, 31, 95–107. https://link.springer.com/article/10.1057/s41262-024-00355-y
  7. Rainforest Action Network. (2019). Fifteen environmental NGOs demand that sustainable palm oil watchdog does its job. RAN. https://www.ran.org/press-releases/fifteen-environmental-ngos-demand-that-sustainable-palm-oil-watchdog-does-its-job/
  8. Renner, A., Zellweger, C., & Skinner, B. (2021). ‘Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire’. Neue Zürcher Zeitung. https://www.nzz.ch/english/palm-oil-boom-threatens-protected-rainforest-in-indonesia-ld.1625490
  9. Saager, E. S., Iwamura, T., Jucker, T., & Murray, K. A. (2023). Deforestation for oil palm increases microclimate suitability for the development of the disease vector Aedes albopictus. Scientific Reports, 13(1), 9514. https://www.nature.com/articles/s41598-023-35452-6
  10. Southey, F. (2021). What do Millennials think of palm oil? Nestlé investigates. Food Navigator. https://www.foodnavigator.com/Article/2021/08/12/What-do-Millennials-think-of-palm-oil-Nestle-investigates
  11. Transparency International. (2023). Transparency international report: Corruption and corporate capture in Indonesia’s top 50 palm oil companies. Transparency International. https://palmoildetectives.com/2023/05/14/transparency-international-report-corruption-and-corporate-capture-in-indonesias-top-50-palm-oil-companies/
  12. Truth in Advertising. (2022). Companies accused of greenwashing. https://truthinadvertising.org/articles/companies-accused-greenwashing/
  13. Truth in Advertising. (n.d.). How causewashing deceives consumers. https://truthinadvertising.org/resource/how-causewashing-deceives-consumers/
  14. Tybout, A. M., & Calkins, T. (Eds.). (2019). Kellogg on Branding in a Hyper-Connected World. Kellogg School of Management, Northwestern University. https://www.wiley.com/en-au/Kellogg+on+Branding+in+a+Hyper-Connected+World-p-9781119533184
  15. Wicke, J. (2019). Sustainable palm oil or certified dispossession? NGOs within scalar struggles over the RSPO private governance standard. Bioeconomy & Inequalities: Working Paper No. 8. https://www.bioinequalities.uni-jena.de/sozbemedia/WorkingPaper8.pdf
  16. World Health Organisation. (2019). The palm oil industry and noncommunicable diseases. World Health Organisation Bulletin, 97, 118-128. https://pubmed.ncbi.nlm.nih.gov/30728618/
  17. World Rainforest Movement. (2021, November 22). Why the RSPO facilitates land grabs for palm oil. https://wrm.org.uy/articles-from-the-wrm-bulletin/section1/why-the-rspo-facilitates-land-grabs-for-palm-oil/
  18. Zuckerman, J. (2021). The Time Has Come to Rein In the Global Scourge of Palm Oil. Yale Environment 360, Yale School of Environment. https://e360.yale.edu/features/the-time-has-come-to-rein-in-the-global-scourge-of-palm-oil

Contribute to my Ko-Fi

Did you enjoy visiting this website?

Contribute to my kofi

Palm Oil Detectives is 100% self-funded

Palm Oil Detectives is completely self-funded by its creator. All hosting and website fees and investigations into brands are self-funded by the creator of this online movement. If you like what I am doing, you and would like me to help meet costs, please send Palm Oil Detectives a thanks on Ko-Fi.


Discover more from Palm Oil Detectives

Subscribe to get the latest posts sent to your email.

Published by Palm Oil Detectives

Hi, I’m Palm Oil Detective’s Editor in Chief. Palm Oil Detectives is partly a consumer website about palm oil in products and partly an online community for writers, scientists, conservationists, artists and musicians to showcase their work and express their love for endangered species. I have a strong voice for creatures great and small threatened by deforestation. With our collective power we can shift the greed of the retail and industrial agriculture sectors and through strong campaigning we can stop them cutting down forests. Be bold! Be courageous! Join the #Boycott4Wildlife and stand up for the animals with your supermarket choices

One thought on “Greenwashing Tactic #5: Irrelevance and Deflection

Leave a comment

Discover more from Palm Oil Detectives

Subscribe now to keep reading and get access to the full archive.

Continue reading