Claiming that a brand, commodity or industry is greener than others in the same category, in order to excuse ecocide, deforestation, human rights and animal rights abuses.
The Lesser of Two Evils
The main argument by palm oil lobbyists is that palm oil is better than other crops because it has a higher yield. This argument of a ‘lesser of two evils’ is used to justify and excuse the ecocide, deforestation and human rights abuses associated with ‘sustainable’ palm oil.
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#Greenwashing Tactic #6: Lesser of Two Evils: Claiming a commodity or industry is #greener than others in the same category, to excuse #ecocide #humanrights #animalrights abuses #Boycott4Wildlife #Boycottpalmoil #FightGreenwashing
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Greenwashing: Lesser of Two Evils: Palm Oil Uses Less Land Than Other Crops
Greenwashing messaging is pervasive by researchers
Greenwashing messaging is pervasive on social media
Reality: Human rights, deforestation, land-grabbbing and no difference to the livelihoods of workers on RSPO plantations
Reality: New technology would eliminate any need for deforestation
Palm oil lobbyists refuse to acknowledge the benefit of new technology
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Further reading: greenwashing and deceptive marketing
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Greenwashing: Lesser of Two Evils
“Palm oil uses less land than other oil crops. Therefore, even though palm oil causes indigenous landgrabbing, deforestation, fires, species extinction and causing air and water pollution – it’s still better than other oils”
This ‘Lesser of Two Evils’ argument is supported by WWF and scientists who are part of the IUCN’s Palm Oil Task Force such as Dr Eric Meijaard and Mathew Streubig who are paid by RSPO members to produce favourable palm oil industry research. This argument for higher crop yield is used to maintain the status quo and dominance of palm oil over other oil crops, and also excuses the ecocide, deforestation, human rights abuses and tropical extinction that is ongoing for palm oil, and for so-called ‘sustainable’ palm oil.
Global demand for vegetable oils is projected to increase by 46% by 2050. Meeting this demand through additional expansion of oil palm versus other vegetable oil crops will lead to substantial differential effects on biodiversity, food security, climate change, land degradation and livelihoods.
Meijaard, E., Brooks, T.M., Carlson, K.M. et al. The environmental impacts of palm oil in context. Nat. Plants 6, 1418–1426 (2020). https://doi.org/10.1038/s41477-020-00813-w
At it’s core, it is an economic argument, not an environmental one
RSPO certified sustainable palm oil is only better than other oils if it stops deforestation, improves the income of workers, stops violence and human rights abuses and stops the extinction of animals. These problems are still ongoing after 17 years since the RSPO began. In fact, NO RSPO member can be 100% certain that their palm oil is free of deforestation and human rights abuses.
‘It’s because conventional palm oil is catastrophic that we need sustainable palm oil”
Slides: Nestle Palm Oil Interactive, IUCN Palm Oil Taskforce and RSPO promotional materials.
Greenwashing by researchers, lobbyists and ‘partner NGOs’ who are paid by RSPO members (supermarket brands) to convince the public of the merits of ‘sustainable’ palm oil – using the ‘Lesser of Two Evils’ argument
Reality:
Despite promises of sustainability, RSPO palm oil certification has not improved smallholder (worker) incomes in 17 years.
The RSPO has not stopped deforestation, fires and human rights abuses and illegal land-grabbing by RSPO members.
Certification had no causal impact on forest loss in peatlands or active fire detection rates.
Kimberly M. Carlson, Robert Heilmayr, Holly K. Gibbs, Praveen Noojipady et al. Effect of oil palm sustainability certification on deforestation and fire in Indonesia, PNAS January 2, 2018 115 (1) 121-126 https://doi.org/10.1073/pnas.1704728114
No significant difference was found between certified and non-certified plantations for any of the sustainability metrics investigated, however positive economic trends including greater fresh fruit bunch yields were revealed. To achieve intended outcomes, RSPO principles and criteria are in need of substantial improvement and rigorous enforcement.
Evaluating the effectiveness of palm oil certification in delivering multiple sustainability objectives. (2018)
The Neue Zuercher Zeitung used several cases to highlight where slash-and-burn techniques continue on RSPO-certified land, and where new plantations are threatening important ecosystems. These examples are representative of the huge gap between the need for environmental protection and the ever-increasing global demand for palm oil.
Adina Renner, Conradin Zellweger, Barnaby Skinner. ‘Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire’. Neue Zürcher Zeitung (May 2021) (In English)
Swiss multinational Nestlé received hundreds of thousands of alerts of forest clearing near its palm oil suppliers in 2019 via satellite monitoring.
Nestlé identified over 1,000 cases of deforestation per day in palm oil areas. SwissInfo (2020).
Global Witness October 2021 Report: Violence and death for palm oil connected to household supermarket brands (RSPO members)
“One palm oil firm, Rimbunan Hijau, [Papua New Guinea] negligently ignored repeated and avoidable worker deaths and injuries on palm oil plantations, with at least 11 workers and the child of one worker losing their lives over an eight-year period.
“Tainted palm oil from Papua New Guinea plantations was sold to household name brands, all of them RSPO members including Kellogg’s, Nestlé, Colgate, Danone, Hershey’s and PZ Cussons and Reckitt Benckiser”
Reality
New technology currently in development will mean that palm oil can be made in a lab requiring no deforestation at all – from algae or from microbes.
Palm oil industry lobbyists refuse to endorse or support this new technology. Instead they provide weak excuses for the continuation of the destruction of rainforests including: a synthetic version is expensive to make, a synthetic version won’t contain the same vitamins as palm oil made from dead rainforests.
Ahmad Parveez said the synthetic palm oil could cause harm to the environment due to the required fermentation processes.
“The question is whether synthetic palm oil is more environmentally friendly and sustainable because the production of synthetic materials requires chemicals and microbes.
“How much energy and chemicals are used in the fermentation process and how can the synthetic product be claimed to be more sustainable than the original product?” he said.
MPOB questions synthetic palm oil production, The Malaysian Reserve, 2020.
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Join the #Boycott4Wildlife and fight greenwashing and deforestation by using your wallet as a weapon!
Further reading on palm oil ecocide, greenwashing and deceptive marketing
- A Brief History of Consumer Culture, Dr. Kerryn Higgs, The MIT Press Reader. https://thereader.mitpress.mit.edu/a-brief-history-of-consumer-culture/
- A Deluge of Double-Speak (2017), Jason Bagley. Truth in Advertising. https://truthinadvertising.org/blog/a-deluge-of-doublespeak/
- Aggarwal, P. (2011). Greenwashing: The darker side of CSR. Indian Journal of Applied Research, 4(3), 61-66. https://www.worldwidejournals.com/indian-journal-of-applied-research-(IJAR)/article/greenwashing-the-darker-side-of-csr/MzMxMQ==/?is=1
- Anti-Corporate Activism and Collusion: The Contentious Politics of Palm Oil Expansion in Indonesia, (2022). Ward Berenschot, et. al., Geoforum, Volume 131, 2022, https://doi.org/10.1016/j.geoforum.2022.03.002
- Armour, C. (2021). Green Clean. Company Director Magazine. https://www.aicd.com.au/regulatory-compliance/regulations/investigation/green-clean.html
- Balanced Growth (2020), In: Leal Filho W., Azul A.M., Brandli L., özuyar P.G., Wall T. (eds) Responsible Consumption and Production. Encyclopedia of the UN Sustainable Development Goals. Springer, Cham
- Berenschot, W., Hospes, O., & Afrizal, A. (2023). Unequal access to justice: An evaluation of RSPO’s capacity to resolve palm oil conflicts in Indonesia. Agriculture and Human Values, 40, 291-304. https://doi.org/10.1007/s10460-022-10360-z
- Carlson, K. M., Heilmayr, R., Gibbs, H. K., Noojipady, P., et al. (2018). Effect of oil palm sustainability certification on deforestation and fire in Indonesia. PNAS, 115(1), 121-126. https://doi.org/10.1073/pnas.1704728114
- Cazzolla Gatti, R., Liang, J., Velichevskaya, A., & Zhou, M. (2018). Sustainable palm oil may not be so sustainable. Science of The Total Environment, 652, 48-51. https://pubmed.ncbi.nlm.nih.gov/30359800/
- Changing Times Media. (2019). Roundtable on Sustainable Palm Oil is ‘greenwashing’ labelled products, environmental investigation agency says. Changing Times Media. https://changingtimes.media/2019/11/03/roundtable-on-sustainable-palm-oil-is-greenwashing-labelled-products-environmental-protection-agency-says/
- Client Earth: The Greenwashing Files. https://www.clientearth.org/projects/the-greenwashing-files/
- Commodifying sustainability: Development, nature and politics in the palm oil industry (2019). World Development, Volume 121, September 2019, Pages 218-228. https://ideas.repec.org/a/eee/wdevel/v121y2019icp218-228.html
- Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia and Singapore (2020). Liu, F. H. M., Ganesan, V., Smith, T. E. L. Environmental Science & Policy, 114. https://www.researchgate.net/publication/343772443_Contrasting_communications_of_sustainability_science_in_the_media_coverage_of_palm_oil_agriculture_on_tropical_peatlands_in_Indonesia_Malaysia_and_Singapore
- Cosimo, L. H. E., Masiero, M., Mammadova, A., & Pettenella, D. (2024). Voluntary sustainability standards to cope with the new European Union regulation on deforestation-free products: A gap analysis. Forest Policy and Economics, 164, 103235. https://doi.org/10.1016/j.forpol.2024.103235
- Dalton, J. (2018). No such thing as sustainable palm oil – ‘certified’ can destroy even more wildlife, say scientists. The Independent. https://www.independent.co.uk/climate-change/news/palm-oil-sustainable-certified-plantations-orangutans-indonesia-southeast-asia-greenwashing-purdue-a8674681.html
- Davis, S. J., Alexander, K., Moreno-Cruz, J., et al. (2023). Food without agriculture. Nature Sustainability. https://www.nature.com/articles/s41893-023-01241-2
- EIA International. (2022). Will palm oil watchdog rid itself of deforestation or continue to pretend its products are sustainable? EIA International. https://eia-international.org/news/will-palm-oil-watchdog-rid-itself-of-deforestation-or-continue-to-pretend-its-products-are-sustainable/
- Environmental Investigation Agency. (2019). Palm oil watchdog’s sustainability guarantee is still a destructive con. EIA International. https://eia-international.org/news/palm-oil-watchdogs-sustainability-guarantee-is-still-a-destructive-con/
- Federal Trade Commission. (n.d.). Green Guides. https://www.ftc.gov/news-events/topics/truth-advertising/green-guides
- Fifteen environmental NGOs demand that sustainable palm oil watchdog does its job (2019). Rainforest Action Network. https://www.ran.org/press-releases/fifteen-environmental-ngos-demand-that-sustainable-palm-oil-watchdog-does-its-job/
- Friends of the Earth International. (2018). RSPO: 14 years of failure to eliminate violence and destruction from the industrial palm oil sector. Friends of the Earth International. https://www.foei.org/rspo-14-years-of-failure-to-eliminate-violence-and-destruction-from-the-industrial-palm-oil-sector/
- Lang, Chris and REDD Monitor. Sustainable palm oil? RSPO’s greenwashing and fraudulent audits exposed. The Ecologist. https://theecologist.org/2015/nov/19/sustainable-palm-oil-rspos-greenwashing-and-fraudulent-audits-exposed
- Gatti, L., Pizzetti, M., & Seele, P. (2021). Green lies and their effect on intention to invest. Journal of Business Research, 127, 376-387. https://doi.org/10.1016/j.jbusres.2021.01.028
- Global Witness. (2023). Amazon palm: Ecocide and human rights abuses. Global Witness. https://www.globalwitness.org/en/campaigns/environmental-activists/amazon-palm/
- Global Witness. (2021). The True Price of Palm Oil. Global Witness. https://www.globalwitness.org/en/campaigns/forests/true-price-palm-oil/
- Grain. (2021). Ten reasons why certification should not be promoted in the EU anti-deforestation regulation. Grain. https://grain.org/en/article/6856-ten-reasons-why-certification-should-not-be-promoted-in-the-eu-anti-deforestation-regulation
- Green Clean (2021). Armour, C. Company Director Magazine.
- Green marketing and the Australian Consumer Law (2011). Australian Competition and Consumer Commission. https://www.accc.gov.au/system/files/Green%20marketing%20and%20the%20ACL.pdf
- Greenwash and spin: palm oil lobby targets its critics (2011). Helan, A. Ecologist: Informed by Nature. https://theecologist.org/2011/jul/08/greenwash-and-spin-palm-oil-lobby-targets-its-critics
- Greenwashing: definition and examples. Selectra https://climate.selectra.com/en/environment/greenwashing#:~:text=Greenwashing%20is%20the%20practice%20of,its%20activities%20pollute%20the%20environment.
- Greenwashing of the Palm Oil Industry (2007). Mongabay. https://news.mongabay.com/2007/11/greenwashing-the-palm-oil-industry/
- Group Challenges Rainforest Alliance Earth-Friendly Seal of Approval (2015). Truth in Advertising. https://www.truthinadvertising.org/group-challenges-rainforest-alliance-earth-friendly-seal-of-approval
- Helan, A. (2011). Greenwash and spin: palm oil lobby targets its critics. Ecologist: Informed by Nature. https://theecologist.org/2011/feb/15/greenwash-and-spin-palm-oil-lobby-targets-its-critics
- Hewlett Packard. (2021). What is Greenwashing and How to Tell Which Companies are Truly Environmentally Responsible. Hewlett Packard. https://www.hp.com/us-en/shop/tech-takes/what-is-greenwashing-environmentally-responsible-companies
- Holzner, A., Rameli, N. I. A. M., Ruppert, N., & Widdig, A. (2024). Agricultural habitat use affects infant survivorship in an endangered macaque species. Current Biology. https://pubmed.ncbi.nlm.nih.gov/38194972/
- How Cause-washing Deceives Consumers (2021). Truth in Advertising. https://truthinadvertising.org/resource/how-causewashing-deceives-consumers/
- International Labour Organization. (2020). Forced labor in the palm oil industry. ILO. https://www.ilo.org/topics/forced-labour-modern-slavery-and-human-trafficking
- Jauernig, J., Uhl, M., & Valentinov, V. (2021). The ethics of corporate hypocrisy: An experimental approach. Futures, 129, 102757. https://doi.org/10.1016/j.futures.2021.102757
- Kirby, D. (2015). Sustainable Palm Oil? Who Knows, Thanks to Derelict Auditors. Take Part. https://www.yahoo.com/news/sustainable-palm-oil-knows-thanks-derelict-auditors-200643980.html
- Li, T. M., & Semedi, P. (2021). Plantation life: Corporate occupation in Indonesia’s oil palm zone. Duke University Press. https://www.dukeupress.edu/plantation-life
- Liu, F. H. M., Ganesan, V., & Smith, T. E. L. (2020). Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia, and Singapore. Environmental Science & Policy, 114. https://www.researchgate.net/publication/343772443_Contrasting_communications_of_sustainability_science_in_the_media_coverage_of_palm_oil_agriculture_on_tropical_peatlands_in_Indonesia_Malaysia_and_Singapore
- Meemken, E. M., Barrett, C. B., Michelson, H. C., et al. (2021). Sustainability standards in global agrifood supply chains. Nature Food. https://doi.org/10.1038/s43016-021-00299-2
- Miles, T. (2019). Study in WHO journal likens palm oil lobbying to tobacco and alcohol industries. Reuters. https://www.reuters.com/article/idUSKCN1P21ZR/
- Nygaard, A. (2023). Is sustainable certification’s ability to combat greenwashing trustworthy? Frontiers in Sustainability, 4, Article 1188069. https://doi.org/10.3389/frsus.2023.1188069
- Oppong-Tawiah D, Webster J. Corporate Sustainability Communication as ‘Fake News’: Firms’ Greenwashing on Twitter. Sustainability. 2023; 15(8):6683. https://www.mdpi.com/2071-1050/15/8/6683
- Pabon, J. (2024). The great greenwashing: How brands, governments, and influencers are lying to you. Anansi International. https://www.vitalsource.com/products/the-great-greenwashing-john-pabon-v9781487012878
- Podnar, K., & Golob, U. (2024). Brands and activism: Ecosystem and paradoxes. Journal of Brand Management, 31, 95–107. https://link.springer.com/article/10.1057/s41262-024-00355-y
- Rainforest Action Network. (2019). Fifteen environmental NGOs demand that sustainable palm oil watchdog does its job. RAN. https://www.ran.org/press-releases/fifteen-environmental-ngos-demand-that-sustainable-palm-oil-watchdog-does-its-job/
- Renner, A., Zellweger, C., & Skinner, B. (2021). ‘Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire’. Neue Zürcher Zeitung. https://www.nzz.ch/english/palm-oil-boom-threatens-protected-rainforest-in-indonesia-ld.1625490
- Saager, E. S., Iwamura, T., Jucker, T., & Murray, K. A. (2023). Deforestation for oil palm increases microclimate suitability for the development of the disease vector Aedes albopictus. Scientific Reports, 13(1), 9514. https://www.nature.com/articles/s41598-023-35452-6
- Southey, F. (2021). What do Millennials think of palm oil? Nestlé investigates. Food Navigator. https://www.foodnavigator.com/Article/2021/08/12/What-do-Millennials-think-of-palm-oil-Nestle-investigates
- Transparency International. (2023). Transparency international report: Corruption and corporate capture in Indonesia’s top 50 palm oil companies. Transparency International. https://palmoildetectives.com/2023/05/14/transparency-international-report-corruption-and-corporate-capture-in-indonesias-top-50-palm-oil-companies/
- Truth in Advertising. (2022). Companies accused of greenwashing. https://truthinadvertising.org/articles/companies-accused-greenwashing/
- Truth in Advertising. (n.d.). How causewashing deceives consumers. https://truthinadvertising.org/resource/how-causewashing-deceives-consumers/
- Tybout, A. M., & Calkins, T. (Eds.). (2019). Kellogg on Branding in a Hyper-Connected World. Kellogg School of Management, Northwestern University. https://www.wiley.com/en-au/Kellogg+on+Branding+in+a+Hyper-Connected+World-p-9781119533184
- Wicke, J. (2019). Sustainable palm oil or certified dispossession? NGOs within scalar struggles over the RSPO private governance standard. Bioeconomy & Inequalities: Working Paper No. 8. https://www.bioinequalities.uni-jena.de/sozbemedia/WorkingPaper8.pdf
- World Health Organisation. (2019). The palm oil industry and noncommunicable diseases. World Health Organisation Bulletin, 97, 118-128. https://pubmed.ncbi.nlm.nih.gov/30728618/
- World Rainforest Movement. (2021, November 22). Why the RSPO facilitates land grabs for palm oil. https://wrm.org.uy/articles-from-the-wrm-bulletin/section1/why-the-rspo-facilitates-land-grabs-for-palm-oil/
- Zuckerman, J. (2021). The Time Has Come to Rein In the Global Scourge of Palm Oil. Yale Environment 360, Yale School of Environment. https://e360.yale.edu/features/the-time-has-come-to-rein-in-the-global-scourge-of-palm-oil
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