Indonesia’s misinformation army ready for war in 2023

Indonesia misinformation army is ready for war in 2023

With an election looming and controversial law reform on its way, Indonesia’s government is set to ratchet up its well-oiled propaganda machine.

But the biggest propagator of disinformation seems not to be political renegades, but the Widodo administration. Fuelled by a well-resourced propaganda machine, the government is ready to fight dirty to win over public opinion.

With controversial law reform, an election and a ban on #deforestation #palmoil in EU – In 2023, Indonesia’s government is set to ratchet up #greenwashing #misinformation on social media Story: @360info_global #Boycottpalmoil #Boycott4Wildlife

#Indonesia is all set to expand their well-oiled misinformation and #greenwashing machine on social media in 2023 to sell a #palmoil positivity narrative to the world. Story: @360info_global #Boycottpalmoil #Boycott4Wildlife

With an election looming and controversial law reform on its way, Indonesia’s government is set to ratchet up its well-oiled propaganda machine.

Indonesia’s heavy-handed laws outlawing criticism of the government have been ushered in under the pretence of an epidemic of hoaxes and conspiracies. President Joko Widodo insists  his government has been the victim of disinformation campaigns, causing unrest over employment reforms, Indonesia’s new capital city, and the sweeping penal code reforms set to be codified this year.

But the biggest propagator of disinformation seems not to be political renegades, but the Widodo administration. Fuelled by a well-resourced propaganda machine, the government is ready to fight dirty to win over public opinion.

With 12 months before the election, Widodo has two priority policies that are mired in controversy — building a new capital city and penal code reform. The government is pressing ahead.

It is usually not wise for a democratically elected government to be so dismissive of public concerns, but Widodo’s government has developed a winning playbook since coming to power in 2014: delegitimise critics and flood online chatter with counter-messaging from state officials.

Most recently, Indonesia’s Director-General of Information and Public Communication Usman Kansong told hundreds of government public relations officials their work to promote the new penal code in 2023 would be vital.

Scholars and civil society groups worry the code is a setback to Indonesia’s democracy, outlawing insults aimed at the government and restricting what can be taught in schools. They fear the provisions will be wielded to muzzle criticism of the government.

But former TV journalist Kansong told the room of officials there was nothing wrong with the code, the government just needed to more strategically communicate its content to the public. When Widodo’s administration commits to ‘strategic communication’, it tends to mean amplifying its agenda and silencing criticism. 

The Indonesian Government’s 2019 #SawitBaik campaign championed the palm oil industry

The government’s 2019 #SawitBaik campaign championed the palm oil industry during negotiations to export the product to the European Union, drowning out criticism of a forest fire at a large Indonesian palm oil plantation. 

During the pandemic, the government hired ‘buzzers’: people who will push a cause online for hire, to push back against criticism of Widodo’s COVID-19 reopening plan.

This ‘single narrative’ focus from the government has been seen over and over. Widodo dismissed a series of 2020 protests over employment law reforms, saying complaints were based on “disinformation and hoaxes spread through social media”.

There were genuine gripes with the bills: the law was unconstitutional and tabled without proper public consultation. After Widodo’s statement, sentiment on social media shifted away from rejecting the bill towards supporting the government.

The following August, minister Johnny Plate was more explicit, telling all government officials that no government messaging could contradict Widodo’s policies.

After being elected in 2014, Widodo established a special public relations team (Tenaga Humas Pemerintah) to spread government narratives, disorient the public and silence criticism. This team supported the government’s orchestration in countering public criticism and assuring that every government agency publishes social media posts to amplify the government policy.

In 2017, Widodo dialled up the PR machine, overseeing the creation of a government social media team that reached across agencies and institutions.

Sinergi Media Sosial Aparatur Sipil Negara (SIMAN): The government’s social media ‘special force’

Sinergi Media Sosial Aparatur Sipil Negara (SIMAN) was the government’s social media “special force” — a team whose duty was to combat online radicals and pranksters, and help the government’s messages go viral.

In reality, they sought to drown out any criticism of the state on social media. Any government employee could put themselves forward to join. Going viral (“viralisasi”) was the message every government official heard over and over at workshops between 2017 and 2019, which were part of the recruitment process. In 2019, around 5,946 government officers were recruited as SIMAN troops through 42 workshops.

SIMAN is no longer as active as it was during the 2019 election and Tenaga Humas Pemerintah has folded. Indonesia’s Ministry of Communication prefers to call upon the government PR association, drawing members from around 900 state apparatuses spread across agencies and institutions.

The government offers extra performance credits to those who push the government’s narrative online, which can be cashed in when applying for a promotion.

PR officers who promoted Indonesia’s G20 presidency on their personal social media accounts were rewarded with a credit point — leading to an avalanche of pro-Widodo messages.

Widodo desires a single narrative (“narasi tunggal”) and a population that supports his policies unconditionally

The government’s information laws have already been used to target online activists, but the revised penal code could take the crackdown even further.

Public relations can serve a purpose in democracies — it can act as a bridge between the government and the people, helping open up lines of communication between the government and marginalised groups they serve. But when governments use their PR muscle to shut down opposing voices and add to the swirl of disinformation, it can drive democracies backwards.

Based on the Widodo administration’s messaging around the G20 and employment reforms, the risk of severe state-sponsored disinformation this year is high as the government presses state officials to ‘promote’ the controversial penal code. During Widodo’s reign, the government has orchestrated a state narrative on every policy and — with more on the line than ever in an election year — there’s no sign of it slowing down.

Ika Idris is an Associate Professor in Public Policy and Management at Monash University Indonesia.

Laeeq Khan is Associate Professor at the School of Media Arts and Studies at Ohio University.

Nuurrianti Jalli is Assistant Professor in Communication Studies at Northern State University.

Originally published under Creative Commons by 360info™.


Dr Setia Budhi: Dayak Ethnographer on media bias and misinformation in Indonesia

Dayak Indigenous Ethnographer Dr Setia Budhi: In His Own Words

“The news about child labour, child slavery and women working on oil palm plantations in horrific conditions gets little attention in media.

“News about customary Dayak lands that are seized for palm oil illegally or by force is online only momentarily and quickly disappears. These violations human rights are rendered invisible by the media in here.

“In our news hungry and busy world, most people don’t read beyond the headlines. The messy, corrupt and invisible world of massive land-clearing for palm oil goes on without the world knowing about it through the media. In the meantime, tropical rainforests of Indonesia and Malaysia are silently disappearing.” ~ Dr Setia Budhi.

Read full story

Ten Tactics of Sustainable Palm Oil Greenwashing - Palm Oil Detectives - 6

Research studies of SE Asian media reporting on palm oil show a denialist and greenwashing narrative that is similar to climate change denialism i.e. climate change greenwashing.

“We found that media reporting of the denialist narrative is more prevalent than that of the peer-reviewed science consensus-view that palm oil plantations on tropical peat could cause excessive greenhouse gas emissions and enhance the risk of fires.

“Our article alerts to the continuation of unsustainable practices as justified by the media to the public, and that the prevalence of these denialist narratives constitute a significant obstacle in resolving pressing issues such as transboundary haze, biodiversity loss, and land-use change related greenhouse gas emissions in Southeast Asia.”

~ Liu, Felicia & Ganesan, Vignaa & Smith, Thomas. (2020). Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia and Singapore. Environmental Science & Policy. 114. 162-169. 10.1016/j.envsci.2020.07.004.

Read more about palm oil industry greenwashing, manipulation and misinformation

10 Tactics of Sustainable Palm Oil Greenwashing

Greenwashing Tactic #1: Hidden Trade Off

When a brand makes token changes while continuing with deforestation, ecocide or human rights abuses in another part of their business – this is ‘Hidden Trade Off’ For example, Nestle talks up satellite monitoring to stop palm oil deforestation. Yet…

Read more

Greenwashing Tactic #2: No Proof

Claiming a brand or commodity is green without any supporting evidence The RSPO promises to deliver this with their certification: 1. Improves the livelihoods of small holder farmers 2. Stops illegal indigenous land-grabbing and human rights abuses 3. Stops deforestationThey…

Read more

Greenwashing Tactic #3: Vagueness

Claiming a brand or commodity is ‘green’ or ‘sustainable’ based on broad generalisations, unclear language or vague statements Jump to section Greenwashing: Vagueness in Language Greenwashing: Vagueness in certification standards Reality: Auditing of RSPO a failure Quote: EIA: Who Watches…

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Greenwashing Tactic #4: Fake Labels

Claiming a brand or commodity is green based on unreliable, ineffective endorsements or eco-labels such as the RSPO, Forest Stewardship Council (FSC) or FairTrade coffee and cocoa. Greenwashing: Fake Labels and fake certifications Ecolabels are designed to reassure consumers that…

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Greenwashing Tactic #5: Irrelevance and Deflection

Claiming a brand, commodity or industry is green based on irrelevant information Jump to section Greenwashing: Irrelevant Topics Greenwashing: Colonial Racism Research: Palm oil greenwashing and its link to climate denialism Reality: RSPO Certification Doesn’t Stop Deforestation, Human Rights Abuses…

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Greenwashing Tactic #6: The Lesser of Two Evils

Claiming that a brand, commodity or industry is greener than others in the same category, in order to excuse ecocide, deforestation, human rights and animal rights abuses. Jump to section Greenwashing: Lesser of Two Evils: Palm Oil Uses Less Land…

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Greenwashing Tactic #7: Lying

Telling outright lies over and over again to consumers until they are believed as truth Jump to section Greenwashing: Endangered species Reality: Endangered species Greenwashing: Human rights, land-grabbing and livelihoods for workers Reality: Human rights, land-grabbing and livelihoods for workers…

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Greenwashing Tactic #8: Design & Words

Using design principles and greenwashing language in order to trigger emotional and unconscious responses in consumers Jump to section Greenwashing: Design Principles Greenwashing Design Example: Palm Done Right Greenwashing Design Example: WWF Palm Oil Scorecard 2021 Greenwashing with Words: Vegan…

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Published by Palm Oil Detectives

Hi, I’m Palm Oil Detective’s Editor in Chief. Palm Oil Detectives is partly a consumer website about palm oil in products and partly an online community for writers, scientists, conservationists, artists and musicians to showcase their work and express their love for endangered species. I have a strong voice for creatures great and small threatened by deforestation. With our collective power we can shift the greed of the retail and industrial agriculture sectors and through strong campaigning we can stop them cutting down forests. Be bold! Be courageous! Join the #Boycott4Wildlife and stand up for the animals with your supermarket choices

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