Greenwashing Tactic #2: No Proof

Greenwashing Tactic 5. Palm oil companies make environmental claims without providing proof or evidence of these claims or using spurious evidence.

Greenwashing Tactic #4: Fake Labels

Claiming a brand or commodity is green based on unreliable, ineffective endorsements or eco-labels such as the RSPO, Forest Stewardship Council (FSC) or FairTrade coffee and cocoa. Greenwashing: Fake Labels and fake certifications Ecolabels are designed to reassure consumers that they are purchasing green or sustainable products. In reality the environmental standards are no betterContinue reading “Greenwashing Tactic #4: Fake Labels”

Greenwashing Tactic #6: The Lesser of Two Evils

Claiming that a brand, commodity or industry is greener than others in the same category, in order to excuse ecocide, deforestation, human rights and animal rights abuses. Jump to section Greenwashing: Lesser of Two Evils: Palm Oil Uses Less Land Than Other Crops Greenwashing messaging is pervasive by researchers Greenwashing messaging is pervasive on socialContinue reading “Greenwashing Tactic #6: The Lesser of Two Evils”

What is greenwashing?

Learn how consumerism was engineered to fuel a hunger for more stuff and how greenwashing now masks true environmental harm. Discover the facts.

Greenwashing Tactic 9: Partnerships, Sponsorships and Research Funding

Greenwashing Tactic 9. Corporations use NGOs, Zoo partnerships, sponsorships, and research funding to give an industry or brand a ‘green image.

Greenwashing Tactic #3: Vagueness

Claiming a brand or commodity is ‘green’ or ‘sustainable’ based on broad generalisations, unclear language or vague statements Jump to section Greenwashing: Vagueness in Language Greenwashing: Vagueness in certification standards Reality: Auditing of RSPO a failure Quote: EIA: Who Watches the Watchmen 2 (2019) Quote: Greenpeace: Destruction Certified (2021) Quote: EIA: Burning Questions the CredibilityContinue reading “Greenwashing Tactic #3: Vagueness”

Greenwashing Tactic #7: Lying

Greenwashing lies are falsifying support from authorities to back up claims or using spurious research data to back up the greenwashing, boycott palm oil!

Greenwashing Tactic 8: Design & Words

Greenwashing Tactic 8. Companies use design principles and subliminal language to signal ‘greenness’ and trigger unconscious emotional responses in consumers

Greenwashing Tactic #5: Irrelevance and Deflection

Learn how lobbyists use irrelevant information and deflection to shift the conversation away from their environmental harms, e.g. “sustainable” palm oil.

Palm Oil Lobbyists Getting Caught Lying Orangutan Land Trust and Agropalma

For decades, investigative journalists have been exposing that illegal land grabbing from Indigenous peoples as a regular occurrence in West Papua, South and Central America, Africa and Asia. Indigenous people’s land is being forcibly (and often violently) taken from them by predatory palm oil companies. Major supermarket brands and also palm oil producers that areContinue reading “Palm Oil Lobbyists Getting Caught Lying Orangutan Land Trust and Agropalma”

Brands Using Deforestation Palm Oil

These brands have products that contain palm oil sourced from mills that are responsible for the destruction of precious habitats of endangered species. Just in 2020 alone, these brands (along with many others) contributed to the destruction of 38,000ha of rainforest in Indonesia, SE Asia and Papua New Guinea. Therefore, these brands are directly involved in the extinction of species.

Research: Palm Oil Deforestation and its connection to RSPO members/supermarket brands

Discover the truth about palm oil from experts’ reports. Research shows RSPO members still cause deforestation and human rights abuses, despite greenwashing!