Gaslighting, harassing or stalking vocal critics of a brand, commodity or industry certification in order to silence these critics – this is greenwashing!
Category Archives: 10 Tactics of Sustainable Palm Oil Greenwashing
Ten Tactics of ‘Sustainable’ Palm Oil Greenwashing
Learn ten marketing and PR tactics used for “sustainble” palm oil greenwashing to justify endless growth by the palm oil industry. Boycott palm oil now!
Greenwashing Tactic #1: Hidden Trade Off
When a brand makes token changes while continuing with deforestation, ecocide or human rights abuses in another part of their business – this is ‘Hidden Trade Off’
For example, Nestle talks up satellite monitoring to stop palm oil deforestation. Yet their deforestation continues to accelerate in spite of this – this is ‘Hidden Trade-Off”
Greenwashing Tactic #2: No Proof
Greenwashing Tactic 5. Palm oil companies make environmental claims without providing proof or evidence of these claims or using spurious evidence.
Greenwashing Tactic #4: Fake Labels
Claiming a brand or commodity is green based on unreliable, ineffective endorsements or eco-labels such as the RSPO, Forest Stewardship Council (FSC) or FairTrade coffee and cocoa. Greenwashing: Fake Labels and fake certifications Ecolabels are designed to reassure consumers that they are purchasing green or sustainable products. In reality the environmental standards are no betterContinue reading “Greenwashing Tactic #4: Fake Labels”
Greenwashing Tactic #6: The Lesser of Two Evils
Claiming that a brand, commodity or industry is greener than others in the same category, in order to excuse ecocide, deforestation, human rights and animal rights abuses. Jump to section Greenwashing: Lesser of Two Evils: Palm Oil Uses Less Land Than Other Crops Greenwashing messaging is pervasive by researchers Greenwashing messaging is pervasive on socialContinue reading “Greenwashing Tactic #6: The Lesser of Two Evils”
What is greenwashing?
Learn how consumerism was engineered to fuel a hunger for more stuff and how greenwashing now masks true environmental harm. Discover the facts.
Greenwashing Tactic 9: Partnerships, Sponsorships and Research Funding
Greenwashing Tactic 9. Corporations use NGOs, Zoo partnerships, sponsorships, and research funding to give an industry or brand a ‘green image.
Greenwashing Tactic #3: Vagueness
Claiming a brand or commodity is ‘green’ or ‘sustainable’ based on broad generalisations, unclear language or vague statements Jump to section Greenwashing: Vagueness in Language Greenwashing: Vagueness in certification standards Reality: Auditing of RSPO a failure Quote: EIA: Who Watches the Watchmen 2 (2019) Quote: Greenpeace: Destruction Certified (2021) Quote: EIA: Burning Questions the CredibilityContinue reading “Greenwashing Tactic #3: Vagueness”
Greenwashing Tactic #7: Lying
Greenwashing lies are falsifying support from authorities to back up claims or using spurious research data to back up the greenwashing, boycott palm oil!
Greenwashing Tactic 8: Design & Words
Greenwashing Tactic 8. Companies use design principles and subliminal language to signal ‘greenness’ and trigger unconscious emotional responses in consumers
Greenwashing Tactic #5: Irrelevance and Deflection
Learn how lobbyists use irrelevant information and deflection to shift the conversation away from their environmental harms, e.g. “sustainable” palm oil.
Palm Oil Detectives 