Greenwashing Tactic #2: No Proof

Claiming a brand or commodity is green without any supporting evidence The RSPO promises to deliver this with their certification: 1. Improves the livelihoods of small holder farmers 2. Stops illegal indigenous land-grabbing and human rights abuses 3. Stops deforestation They sell the idea of ‘sustainable’ palm oil to consumers so that they will continueContinue reading “Greenwashing Tactic #2: No Proof”

Greenwashing Tactic #4: Fake Labels

Claiming a brand or commodity is green based on unreliable, ineffective endorsements or eco-labels such as the RSPO, Forest Stewardship Council (FSC) or FairTrade coffee and cocoa. Greenwashing: Fake Labels and fake certifications Ecolabels are designed to reassure consumers that they are purchasing green or sustainable products. In reality the environmental standards are no betterContinue reading “Greenwashing Tactic #4: Fake Labels”

Greenwashing Tactic #6: The Lesser of Two Evils

Claiming that a brand, commodity or industry is greener than others in the same category, in order to excuse ecocide, deforestation, human rights and animal rights abuses. Jump to section Greenwashing: Lesser of Two Evils: Palm Oil Uses Less Land Than Other Crops Greenwashing messaging is pervasive by researchers Greenwashing messaging is pervasive on socialContinue reading “Greenwashing Tactic #6: The Lesser of Two Evils”

What is greenwashing?

Over the course of the 20th century, capitalism preserved its momentum by moulding the ordinary person into a consumer. Using advertising to encourage in people the ravenous hunger for purchasing more stuff and the accompanying feeling of hollowness and a need for more and more. Original Tweet Original Tweet Original Tweet Original Tweet Original TweetContinue reading “What is greenwashing?”

Greenwashing Tactic #9: Partnerships, Sponsorships & Research Funding

Using corporate partnerships, sponsorships and research funding to give a commodity, an industry, certification scheme or supermarket brand a ‘greener’ reputation Jump to section Orangutan Land Trust & FairTrade meet in 2014 to discuss partnerships Orangutan Land Trust accepts a cheque from Kulim Malaysia Berhad Orangutan Land Trust receives funding from Agropalma: during its decadesContinue reading “Greenwashing Tactic #9: Partnerships, Sponsorships & Research Funding”

Greenwashing Tactic #3: Vagueness

Claiming a brand or commodity is ‘green’ or ‘sustainable’ based on broad generalisations, unclear language or vague statements Jump to section Greenwashing: Vagueness in Language Greenwashing: Vagueness in certification standards Reality: Auditing of RSPO a failure Quote: EIA: Who Watches the Watchmen 2 (2019) Quote: Greenpeace: Destruction Certified (2021) Quote: EIA: Burning Questions the CredibilityContinue reading “Greenwashing Tactic #3: Vagueness”

Greenwashing Tactic #7: Lying

Telling outright lies over and over again to consumers until they are believed as truth Jump to section Greenwashing: Endangered species Reality: Endangered species Greenwashing: Human rights, land-grabbing and livelihoods for workers Reality: Human rights, land-grabbing and livelihoods for workers An open letter from Friends of the Earth and 100 Human Rights NGOs Greenwashing: DeforestationContinue reading “Greenwashing Tactic #7: Lying”

Greenwashing Tactic #8: Design & Words

Using design principles and greenwashing language in order to trigger emotional and unconscious responses in consumers Jump to section Greenwashing: Design Principles Greenwashing Design Example: Palm Done Right Greenwashing Design Example: WWF Palm Oil Scorecard 2021 Greenwashing with Words: Vegan Versus Plant-Based Greenwashing with Words: Destructive Global Brands Claiming to be Vegan What is Veganism?Continue reading “Greenwashing Tactic #8: Design & Words”

Greenwashing Tactic #5: Irrelevance and Deflection

Claiming a brand, commodity or industry is green based on irrelevant information Jump to section Greenwashing: Irrelevant Topics Greenwashing: Colonial Racism Research: Palm oil greenwashing and its link to climate denialism Reality: RSPO Certification Doesn’t Stop Deforestation, Human Rights Abuses etc. Reality: Global Witness report links supermarket brands (RSPO members) to palm oil plantation deathsContinue reading “Greenwashing Tactic #5: Irrelevance and Deflection”

The Pro-Palm Oil Lobby Getting Caught Lying: Illegal Land Grabbing

The Issue For decades, investigative journalists have been exposing that illegal land grabbing from Indigenous peoples as a regular occurrence in West Papua, South and Central America, Africa and Asia. Indigenous people’s land is being forcibly (and often violently) taken from them by predatory palm oil companies. Major supermarket brands and also palm oil producersContinue reading “The Pro-Palm Oil Lobby Getting Caught Lying: Illegal Land Grabbing”

Brands Using Deforestation Palm Oil in their Products

These brands have products that contain palm oil sourced from mills that are responsible for the destruction of precious habitats of endangered species. Just in 2020 alone, these brands (along with many others) contributed to the destruction of 38,000ha of rainforest in Indonesia, SE Asia and Papua New Guinea. Therefore, these brands are directly involved in the extinction of species.

Research: Palm Oil Deforestation and its connection to RSPO members/supermarket brands

The RSPO is a global certification scheme for palm oil that certifies palm oil as ‘sustainable’. Yet this word means absolutely nothing, as RSPO members – the biggest supermarket brands in the world: (Unilever, Nestle, Colgate-Palmolive, L’Oreal, Avon, Mars, Mondelez, Cargill, Danone and more) continue with illegal indigenous landgrabbing, deforestation, human rights abuses, slavery andContinue reading “Research: Palm Oil Deforestation and its connection to RSPO members/supermarket brands”

Palm Oil Problem #1 Vague Product Labelling

There is no legislation to stop this vague product labelling of palm oil Despite the lobbying and activism of various environmental groups and those concerned with consumer rights, palm oil remains labelled in a vague unclear way. It’s hidden in plain sight, an ingredient in everything from ice-cream to lipstick, biscuits to toothpaste. Part ofContinue reading “Palm Oil Problem #1 Vague Product Labelling”