When a brand makes token changes while continuing with deforestation, ecocide or human rights abuses in another part of their business – this is ‘Hidden Trade Off’
Hidden Trade-Off
When a brand makes token changes while continuing with deforestation, ecocide or human rights abuses in another part of their business – this is ‘Hidden Trade Off’
For example, Nestle talks up satellite monitoring to stop palm oil deforestation. Yet their deforestation continues to accelerate in spite of this – this is ‘Hidden Trade-Off”
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#Greenwashing Tactic #1: Hidden Trade Off: When a brand makes token changes while continuing #ecocide in another part of their business – this is ‘Hidden Trade Off’ #greenwashing #Boycott4Wildlife #Boycottpalmoil
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Examples of Hidden Trade off
Nestle
In 2019, a satellite monitoring system for stopping deforestation was adopted by Nestle, PZ Cussons and others.
They are RSPO members with ‘No Deforestation’ policies in place. In 2021, deforestation continues.
Greenwashing
Reality
Reality
“Nestlé pledged to ensure the palm oil it uses would be sourced in an environmentally friendly and socially responsible manner within ten years. It has not succeeded – despite the very long time it gave itself. While the Swiss-based multinational is pacifying consumers with PR promises, its business with cheap palm oil from obscure sources is booming. The price for this is being paid by people and nature in tropical countries. Rainforest Rescue therefore recommends consumers avoiding products that contain palm oil.“
Fact check: Nestlé palm oil is not sustainable. Rainforest Rescue 2020.
Nestle, Danone, PZ Cussons, Colgate-Palmolive, Kelloggs
Nestle, PZ Cussons, Danone, Colgate-Palmolive, Kelloggs sell family-friendly products to consumers.
At the same time, they purchase palm oil linked to violence, and the deaths of palm oil workers in Papua New Guinea including children. This palm oil finds its way into our homes.
Greenwashing
Reality
Reality
“One palm oil firm, Rimbunan Hijau, [Papua New Guinea] negligently ignored repeated and avoidable worker deaths and injuries on palm oil plantations, with at least 11 workers and the child of one worker losing their lives over an eight-year period.
“Tainted palm oil from Papua New Guinea plantations was sold to household name brands including Kellogg’s, Nestlé, Colgate, Danone, Hershey’s and PZ Cussons and Reckitt Benckiser”
The true price of palm oil
How global finance funds deforestation, violence and human rights abuses in Papua New Guinea – Global Witness, 2021
L’Oreal, Avon, Unilever, Johnson&Johnson
Global beauty brands virtue-signal and greenwash about how they promote gender equality or care about people in the developing world. Yet at the same time, the palm oil they source is harvested by women and children who experience sexual violence, rape and slavery working on palm oil plantations.
Greenwashing
Reality
Reality
Women on plantations often face sexual abuse, ranging from verbal harassment and threats to rape, and victims rarely speak out. When they do, companies often don’t take action or police charges are either dropped or not filed because it comes down to the accuser’s word against the man’s.
Palm oil was found in the supply chains of some of the biggest names in the $530 billion beauty business, including L’Oréal, Unilever, Procter & Gamble, Avon and Johnson & Johnson. A wide range of abuses also were linked to mills and plantations that have been certified by the Roundtable on Sustainable Palm Oil (RSPO).
AP investigation: Female palm oil workers face abuse, no pay, 2020.
Olam
Olam is a cocoa and palm oil processing company and an RSPO member. They hand out low-interest loans to workers on their plantations.
At the same time, they are being investigated for child labour and slave labour in Ghana
Greenwashing
Reality
RSPO
The RSPO create a fund for smallholder palm oil farmer’s children. At the same time they are involved in child slavery on their palm oil plantations
Greenwashing
Reality
Explore the series
Join the #Boycott4Wildlife and fight palm oil greenwashing by using your wallet as a weapon!
Further reading on palm oil ecocide, greenwashing and deceptive marketing
- A Brief History of Consumer Culture, Dr. Kerryn Higgs, The MIT Press Reader. https://thereader.mitpress.mit.edu/a-brief-history-of-consumer-culture/
- A Deluge of Double-Speak (2017), Jason Bagley. Truth in Advertising. https://truthinadvertising.org/blog/a-deluge-of-doublespeak/
- Aggarwal, P. (2011). Greenwashing: The darker side of CSR. Indian Journal of Applied Research, 4(3), 61-66. https://www.worldwidejournals.com/indian-journal-of-applied-research-(IJAR)/article/greenwashing-the-darker-side-of-csr/MzMxMQ==/?is=1
- Anti-Corporate Activism and Collusion: The Contentious Politics of Palm Oil Expansion in Indonesia, (2022). Ward Berenschot, et. al., Geoforum, Volume 131, 2022, https://doi.org/10.1016/j.geoforum.2022.03.002
- Armour, C. (2021). Green Clean. Company Director Magazine. https://www.aicd.com.au/regulatory-compliance/regulations/investigation/green-clean.html
- Balanced Growth (2020), In: Leal Filho W., Azul A.M., Brandli L., özuyar P.G., Wall T. (eds) Responsible Consumption and Production. Encyclopedia of the UN Sustainable Development Goals. Springer, Cham
- Berenschot, W., Hospes, O., & Afrizal, A. (2023). Unequal access to justice: An evaluation of RSPO’s capacity to resolve palm oil conflicts in Indonesia. Agriculture and Human Values, 40, 291-304. https://doi.org/10.1007/s10460-022-10360-z
- Carlson, K. M., Heilmayr, R., Gibbs, H. K., Noojipady, P., et al. (2018). Effect of oil palm sustainability certification on deforestation and fire in Indonesia. PNAS, 115(1), 121-126. https://doi.org/10.1073/pnas.1704728114
- Cazzolla Gatti, R., Liang, J., Velichevskaya, A., & Zhou, M. (2018). Sustainable palm oil may not be so sustainable. Science of The Total Environment, 652, 48-51. https://pubmed.ncbi.nlm.nih.gov/30359800/
- Changing Times Media. (2019). Roundtable on Sustainable Palm Oil is ‘greenwashing’ labelled products, environmental investigation agency says. Changing Times Media. https://changingtimes.media/2019/11/03/roundtable-on-sustainable-palm-oil-is-greenwashing-labelled-products-environmental-protection-agency-says/
- Client Earth: The Greenwashing Files. https://www.clientearth.org/projects/the-greenwashing-files/
- Commodifying sustainability: Development, nature and politics in the palm oil industry (2019). World Development, Volume 121, September 2019, Pages 218-228. https://ideas.repec.org/a/eee/wdevel/v121y2019icp218-228.html
- Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia and Singapore (2020). Liu, F. H. M., Ganesan, V., Smith, T. E. L. Environmental Science & Policy, 114. https://www.researchgate.net/publication/343772443_Contrasting_communications_of_sustainability_science_in_the_media_coverage_of_palm_oil_agriculture_on_tropical_peatlands_in_Indonesia_Malaysia_and_Singapore
- Cosimo, L. H. E., Masiero, M., Mammadova, A., & Pettenella, D. (2024). Voluntary sustainability standards to cope with the new European Union regulation on deforestation-free products: A gap analysis. Forest Policy and Economics, 164, 103235. https://doi.org/10.1016/j.forpol.2024.103235
- Dalton, J. (2018). No such thing as sustainable palm oil – ‘certified’ can destroy even more wildlife, say scientists. The Independent. https://www.independent.co.uk/climate-change/news/palm-oil-sustainable-certified-plantations-orangutans-indonesia-southeast-asia-greenwashing-purdue-a8674681.html
- Davis, S. J., Alexander, K., Moreno-Cruz, J., et al. (2023). Food without agriculture. Nature Sustainability. https://www.nature.com/articles/s41893-023-01241-2
- EIA International. (2022). Will palm oil watchdog rid itself of deforestation or continue to pretend its products are sustainable? EIA International. https://eia-international.org/news/will-palm-oil-watchdog-rid-itself-of-deforestation-or-continue-to-pretend-its-products-are-sustainable/
- Environmental Investigation Agency. (2019). Palm oil watchdog’s sustainability guarantee is still a destructive con. EIA International. https://eia-international.org/news/palm-oil-watchdogs-sustainability-guarantee-is-still-a-destructive-con/
- Federal Trade Commission. (n.d.). Green Guides. https://www.ftc.gov/news-events/topics/truth-advertising/green-guides
- Fifteen environmental NGOs demand that sustainable palm oil watchdog does its job (2019). Rainforest Action Network. https://www.ran.org/press-releases/fifteen-environmental-ngos-demand-that-sustainable-palm-oil-watchdog-does-its-job/
- Friends of the Earth International. (2018). RSPO: 14 years of failure to eliminate violence and destruction from the industrial palm oil sector. Friends of the Earth International. https://www.foei.org/rspo-14-years-of-failure-to-eliminate-violence-and-destruction-from-the-industrial-palm-oil-sector/
- Lang, Chris and REDD Monitor. Sustainable palm oil? RSPO’s greenwashing and fraudulent audits exposed. The Ecologist. https://theecologist.org/2015/nov/19/sustainable-palm-oil-rspos-greenwashing-and-fraudulent-audits-exposed
- Gatti, L., Pizzetti, M., & Seele, P. (2021). Green lies and their effect on intention to invest. Journal of Business Research, 127, 376-387. https://doi.org/10.1016/j.jbusres.2021.01.028
- Global Witness. (2023). Amazon palm: Ecocide and human rights abuses. Global Witness. https://www.globalwitness.org/en/campaigns/environmental-activists/amazon-palm/
- Global Witness. (2021). The True Price of Palm Oil. Global Witness. https://www.globalwitness.org/en/campaigns/forests/true-price-palm-oil/
- Grain. (2021). Ten reasons why certification should not be promoted in the EU anti-deforestation regulation. Grain. https://grain.org/en/article/6856-ten-reasons-why-certification-should-not-be-promoted-in-the-eu-anti-deforestation-regulation
- Green Clean (2021). Armour, C. Company Director Magazine.
- Green marketing and the Australian Consumer Law (2011). Australian Competition and Consumer Commission. https://www.accc.gov.au/system/files/Green%20marketing%20and%20the%20ACL.pdf
- Greenwash and spin: palm oil lobby targets its critics (2011). Helan, A. Ecologist: Informed by Nature. https://theecologist.org/2011/jul/08/greenwash-and-spin-palm-oil-lobby-targets-its-critics
- Greenwashing: definition and examples. Selectra https://climate.selectra.com/en/environment/greenwashing#:~:text=Greenwashing%20is%20the%20practice%20of,its%20activities%20pollute%20the%20environment.
- Greenwashing of the Palm Oil Industry (2007). Mongabay. https://news.mongabay.com/2007/11/greenwashing-the-palm-oil-industry/
- Group Challenges Rainforest Alliance Earth-Friendly Seal of Approval (2015). Truth in Advertising. https://www.truthinadvertising.org/group-challenges-rainforest-alliance-earth-friendly-seal-of-approval
- Helan, A. (2011). Greenwash and spin: palm oil lobby targets its critics. Ecologist: Informed by Nature. https://theecologist.org/2011/feb/15/greenwash-and-spin-palm-oil-lobby-targets-its-critics
- Hewlett Packard. (2021). What is Greenwashing and How to Tell Which Companies are Truly Environmentally Responsible. Hewlett Packard. https://www.hp.com/us-en/shop/tech-takes/what-is-greenwashing-environmentally-responsible-companies
- Holzner, A., Rameli, N. I. A. M., Ruppert, N., & Widdig, A. (2024). Agricultural habitat use affects infant survivorship in an endangered macaque species. Current Biology. https://pubmed.ncbi.nlm.nih.gov/38194972/
- How Cause-washing Deceives Consumers (2021). Truth in Advertising. https://truthinadvertising.org/resource/how-causewashing-deceives-consumers/
- International Labour Organization. (2020). Forced labor in the palm oil industry. ILO. https://www.ilo.org/topics/forced-labour-modern-slavery-and-human-trafficking
- Jauernig, J., Uhl, M., & Valentinov, V. (2021). The ethics of corporate hypocrisy: An experimental approach. Futures, 129, 102757. https://doi.org/10.1016/j.futures.2021.102757
- Kirby, D. (2015). Sustainable Palm Oil? Who Knows, Thanks to Derelict Auditors. Take Part. https://www.yahoo.com/news/sustainable-palm-oil-knows-thanks-derelict-auditors-200643980.html
- Li, T. M., & Semedi, P. (2021). Plantation life: Corporate occupation in Indonesia’s oil palm zone. Duke University Press. https://www.dukeupress.edu/plantation-life
- Liu, F. H. M., Ganesan, V., & Smith, T. E. L. (2020). Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia, and Singapore. Environmental Science & Policy, 114. https://www.researchgate.net/publication/343772443_Contrasting_communications_of_sustainability_science_in_the_media_coverage_of_palm_oil_agriculture_on_tropical_peatlands_in_Indonesia_Malaysia_and_Singapore
- Meemken, E. M., Barrett, C. B., Michelson, H. C., et al. (2021). Sustainability standards in global agrifood supply chains. Nature Food. https://doi.org/10.1038/s43016-021-00299-2
- Miles, T. (2019). Study in WHO journal likens palm oil lobbying to tobacco and alcohol industries. Reuters. https://www.reuters.com/article/idUSKCN1P21ZR/
- Nygaard, A. (2023). Is sustainable certification’s ability to combat greenwashing trustworthy? Frontiers in Sustainability, 4, Article 1188069. https://doi.org/10.3389/frsus.2023.1188069
- Oppong-Tawiah D, Webster J. Corporate Sustainability Communication as ‘Fake News’: Firms’ Greenwashing on Twitter. Sustainability. 2023; 15(8):6683. https://www.mdpi.com/2071-1050/15/8/6683
- Pabon, J. (2024). The great greenwashing: How brands, governments, and influencers are lying to you. Anansi International. https://www.vitalsource.com/products/the-great-greenwashing-john-pabon-v9781487012878
- Podnar, K., & Golob, U. (2024). Brands and activism: Ecosystem and paradoxes. Journal of Brand Management, 31, 95–107. https://link.springer.com/article/10.1057/s41262-024-00355-y
- Rainforest Action Network. (2019). Fifteen environmental NGOs demand that sustainable palm oil watchdog does its job. RAN. https://www.ran.org/press-releases/fifteen-environmental-ngos-demand-that-sustainable-palm-oil-watchdog-does-its-job/
- Renner, A., Zellweger, C., & Skinner, B. (2021). ‘Is there such a thing as sustainable palm oil? Satellite images show protected rainforest on fire’. Neue Zürcher Zeitung. https://www.nzz.ch/english/palm-oil-boom-threatens-protected-rainforest-in-indonesia-ld.1625490
- Saager, E. S., Iwamura, T., Jucker, T., & Murray, K. A. (2023). Deforestation for oil palm increases microclimate suitability for the development of the disease vector Aedes albopictus. Scientific Reports, 13(1), 9514. https://www.nature.com/articles/s41598-023-35452-6
- Southey, F. (2021). What do Millennials think of palm oil? Nestlé investigates. Food Navigator. https://www.foodnavigator.com/Article/2021/08/12/What-do-Millennials-think-of-palm-oil-Nestle-investigates
- Transparency International. (2023). Transparency international report: Corruption and corporate capture in Indonesia’s top 50 palm oil companies. Transparency International. https://palmoildetectives.com/2023/05/14/transparency-international-report-corruption-and-corporate-capture-in-indonesias-top-50-palm-oil-companies/
- Truth in Advertising. (2022). Companies accused of greenwashing. https://truthinadvertising.org/articles/companies-accused-greenwashing/
- Truth in Advertising. (n.d.). How causewashing deceives consumers. https://truthinadvertising.org/resource/how-causewashing-deceives-consumers/
- Tybout, A. M., & Calkins, T. (Eds.). (2019). Kellogg on Branding in a Hyper-Connected World. Kellogg School of Management, Northwestern University. https://www.wiley.com/en-au/Kellogg+on+Branding+in+a+Hyper-Connected+World-p-9781119533184
- Wicke, J. (2019). Sustainable palm oil or certified dispossession? NGOs within scalar struggles over the RSPO private governance standard. Bioeconomy & Inequalities: Working Paper No. 8. https://www.bioinequalities.uni-jena.de/sozbemedia/WorkingPaper8.pdf
- World Health Organisation. (2019). The palm oil industry and noncommunicable diseases. World Health Organisation Bulletin, 97, 118-128. https://pubmed.ncbi.nlm.nih.gov/30728618/
- World Rainforest Movement. (2021, November 22). Why the RSPO facilitates land grabs for palm oil. https://wrm.org.uy/articles-from-the-wrm-bulletin/section1/why-the-rspo-facilitates-land-grabs-for-palm-oil/
- Zuckerman, J. (2021). The Time Has Come to Rein In the Global Scourge of Palm Oil. Yale Environment 360, Yale School of Environment. https://e360.yale.edu/features/the-time-has-come-to-rein-in-the-global-scourge-of-palm-oil
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