Words – Palm Oil Detectives

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Ten Tactics of ‘Sustainable’ Palm Oil Greenwashing

Learn ten marketing and PR tactics used for “sustainble” palm oil greenwashing to justify endless growth by the palm oil industry. Boycott palm oil now!

Greenwashing Tactic 8: Design & Words

Greenwashing Tactic 8. Companies use design principles and subliminal language to signal ‘greenness’ and trigger unconscious emotional responses in consumers