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How Brands Exploit “Green” Certification

Brands and businesses may be tempted to exploit “green” certifications to garner a larger market share at the expense of integrity.

Ecosystems Sell Dirt Cheap for Palm Oil Filled Snickers and KitKat

A recent report highlighted by Mongabay uncovers that deforestation-linked palm oil may still be in popular snacks like Snickers and Kit Kat, despite pledges from brands like Mars, Nestlé, and Mondelēz to use only deforestation-free palm oil. The issue lies in the palm oil-based animal feed used for dairy production, which these companies are not being transparent about. Thirteen out of the fourteen largest U.S. dairy processors, including Mars, Nestlé, and Mondelēz, fail to disclose how much palm oil-based animal feed is in their supply chains, raising concerns over hidden deforestation. If you are wanting to be kind to farmed and wild animals and ecosystems, make sure that you be #vegan #BoycottPalmOil #BoycottDairy #Boycott4Wildlife

Want to avoid palm oil? You need a ‘palm oil free’ label

The most important factor determining whether consumers avoid purchasing a product containing palm oil is not how they feel about orangutans, the environment, or anything else for that matter. It’s whether they know what’s in the product. Melbourne Business School When #consumers are told about #palmoil being in products – they will avoid them accordingContinue reading “Want to avoid palm oil? You need a ‘palm oil free’ label”

Ten Tactics of ‘Sustainable’ Palm Oil Greenwashing

Learn ten marketing and PR tactics used for “sustainble” palm oil greenwashing to justify endless growth by the palm oil industry. Boycott palm oil now!

Greenwashing Tactic #7: Lying

Greenwashing lies are falsifying support from authorities to back up claims or using spurious research data to back up the greenwashing, boycott palm oil!

Greenwashing Tactic 8: Design & Words

Greenwashing Tactic 8. Companies use design principles and subliminal language to signal ‘greenness’ and trigger unconscious emotional responses in consumers